CÔNG TY TNHH TM DV ẨM THỰC SÁU CUA 2

The Regional Sales Manager is responsible for all sell-in, and sell-through/ sell-out operations in the region.

1. Sales management:

• Manage the regional sales force to develop the sales strategy to meet the regional sales target
• Allocate regional sales targets, communicate, and manage sales progress of the region
• Forecast market demand and plan channel sell-in in alignment with trade terms: Create N+3 strategy plan; execute N+3 forecasts
• Oversee pricing strategies, contract negotiations, and distribution agreements
• Manage the distribution within the region to ensure sales performance
• Monitor distributions’ and key accounts’ PSI and resolve issues to maintain healthy inventory levels for optimizing sell-in and sell-out
• Communicate with stakeholders to optimize inventory turnover in the region
• Manage adherence to sales price execution across sub-dealers/ points of sales to ensure a healthy business environment
• Manage the implementation of the training plan at the points of sales align with the company’s standards and requirements
• Track and control samples, POSM, display and company’s assets at the point of sale
• Review, analyze, and report regional sales performance against sales targets, and drive measurable, continuous improvement within the sales process to meet or exceed revenue objectives.

2. Managing and motivating the Sales team:

• Inspire, manage, and direct sales forces (including ASM, Local Sales, PC)
• Establishing performance goals and providing direction, guidance, and experience to foster a successful and positive team environment and achieve company objectives.

3. Building and developing customer relationships

Establish and develop long-term relationships with distributors/dealers/ sub-dealers, and points of sale in the assigned region

4. Managing and developing market

• Analyzing market trends and competitor activities for sales decision-making
• Lead efforts to penetrate new markets and expand the company's share in existing markets
• Collaborate with relevant teams (Marketing, Retail, PM) to design and execute promotional campaigns and product launches

5. Relationship:

• Build and maintain positive and productive relationships with key stakeholders
• Facilitate cooperation with Retail, Marketing, Planning & Logistic, Finance, and HR Departments