Việc làm Catherine Cruise
Cập nhật 02/09/2024 10:10
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MCN Director - FMCG
Catherine Cruise
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Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
30/11/2024
Hạn nộp hồ sơ:
30/12/2024
Hình thức:
FULL_TIME
Kinh nghiệm:
3 - 4 năm
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
- For well established FMCG company in Vietnam
- Opportunity to lead a dynamic and collaborative team, that is continuing to grow
Our client is an FMCG company committed to delivering long-term growth and adhering to high standards of corporate responsibility.
Job Description
- Architect user experience and manage the workflow of TikTok, Shopee, Lazada, and Facebook, with a focus on driving growth;
- Have the experience to work and manage MCN (stands for Multi-Channel Network), acts as an intermediary between content creators and brands or advertisers, to follow up and drive the growth of KPIs with other functions;
- Work with KOLs/ KOCs/ Creators to build and develop the Key Plans, evaluate the plan/ strategy to adjust as directions of BODs;
- Lead the teams including planning, livestream, talent hubs,… to work and ensure the operation and KPIs as assigned;
- Recommend and execute compelling promotions, sales campaigns, and offerings to drive customer acquisition and engagement;
- Identify business needs, develop project requirements and other documentation as required; focus on TikTok, Shopee, Lazada, and Facebook bases;
- Lead development of internal processes for content management, product development and continuous improvement;
- Serve as a thought leader, identifying new revenue opportunities through research, business unit feedback, and sales performance analysis;
- Research industry trends, seeking opportunities to bridge gaps in business objectives, pushing the business forward to exceed financial targets;
- Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives;
- Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability;
- Manage the user experience of the website including site navigation, content development, checkout funnel, and promotional campaigns;
- Identify new areas of eCommerce opportunity beyond current organizational thinking, for TikTok, Shopee, Lazada, and Facebook;
- Build and direct a cohesive team of internal and external personnel to effectively develop eCommerce solutions, for TikTok, Shopee, Lazada, and Facebook;
- Proven leadership of large eCommerce projects across all functions;
- Extensive knowledge of e-commerce technology and sophisticated analytics;
- Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into eCommerce projects;
- Plan, manage, and optimize ad spend across TikTok, Shopee, Lazada, and Facebook, with a focus on driving growth;
- Set KPIs, develop growth strategies, and align campaigns with commercial objectives to drive sales and optimize ROI;
- Lead TikTok ad campaigns, including livestream ads, shopping videos, and video content, ensuring leadership in the category;
- Run other kinds of Ads & Media for TikTok, Shopee, Lazada, and Facebook as key strategies of Ecommerce which can drive the performance of channels as KPIs assigned, with creativeness and focused plan across functions;
- Analyze and report on campaign performance; provide data-driven recommendations for optimizing ad spend and improving conversion rates;
- Collaborate with the marketing team to ensure ad strategies are integrated with broader marketing goals;
- Stay updated on e-commerce trends and social commerce best practices to keep campaigns fresh and competitive;
- Stay and develop the CRM programs for TikTok, Shopee, Lazada, and Facebook as strategy;
- Other tasks assigned by CEO and Deputy CEO to drive the key strategy across all functions.
- 3-5 years of experience (min) in digital media and ad campaign management, particularly in the FMCG or F&B sectors;
- Proven expertise in TikTok, Shopee, Lazada, and Facebook ads, with a focus on performance marketing;
- Strong analytical skills for tracking performance metrics such as CTR, ROAS, and conversion rates;
- Experience working in a fast-paced environment and collaborating with multiple teams;
- Excellent communication and teamwork skills, with the ability to take initiative in strategic decision-making.
- Competitive package
Quote job ref: JN-102024-6573403
Khu vực
Catherine Cruise
Xem trang công ty
Quy mô:
25 - 100 nhân viên
Địa điểm:
Lô 42, Âu tàu 2 phường Tuần Châu, thành phố Hạ Long, tỉnh Quảng Ninh
Catherine trong tiếng Hy Lạp nghĩa là thuần khiết, tinh tế, mang đến hạnh phúc cho mọi người – đó cũng là những giá trị vô giá mà chủ đầu tư kiến tạo nên. Siêu du thuyền hiện lên như một “nàng thơ” yêu kiều giữa thiên nhiên kì quan rộng lớn. Với phong cách thiết kế đậm chất Indochine độc đáo và đầy tinh tế, Quý khách sẽ được cảm nhận sâu sắc về du thuyền Catherine như một bức tranh hoàn hảo giữa vịnh Hạ Long kì vĩ. Đó vừa là niềm hoài cổ của truyền thống Á Đông, vừa mang đậm phong cách lãng mạn Pháp, là sự hòa trộn hợp nhất tinh tế giữa hai nền văn hóa. Điểm khác biệt lớn nhất của thuyền là khu vực boong tắm nắng, sân golf mini, bể bơi riêng, khu spa, xông hơi đá muối Himalaya. Tất cả đem đến cho quý khach một hành trình kết nối đầy mới lạ. Đây chắc chắn sẽ là trải nghiệm không nên bỏ lỡ với bất kì ai. Đến với Catherine Cruise, du khách sẽ được đón chào bởi những nụ cười tươi, sự chuyên nghiệp trong phục vụ, sự quan tâm chu đáo “cá nhân hóa hành trình”, đảm bảo cho du khách một chuyến đi đáng nhớ.
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