GM HOSPITALITY GROUP

● Research competitive marketing strategies, market research
● Develop, implement, and maintain marketing strategies to increase market share
● Develop and implement marketing plans and track performance against goals
● Develop media plans, including advertising, public relations, email marketing, sales
promotion, and social media, blogs
● Capable of identifying and responding to market trends
● Design and implement media strategy
● Manage media purchasing
● Communicate with advertising media representatives and negotiate arrangements
● Use online and social media marketing to maintain and expand DigiCommerce
customer base, grow DigiCommerce following and social media presence, and drive
sales using traditional and nontraditional strategies, including in social media
● Oversee and write all company website and social media content including
newsletters, blogs, articles, and social media posts
● Create and manage product launch strategies
● Promote DigiCommerce brand, including social media ads and sponsored posts
● Establish messaging and branding standards
● Maintain DigiCommerce presence in partner websites, to increase brand awareness
and recognition
● Promote DigiCommerce products and services benefits in partner communications
● Develop and create content including emails, guest posting, and social media
campaigns, blogs, etc