Red2 Digital

Key Accountabilities

● Provide accurate and clear communication to clients via email, phone and presentations in meetings, clear communication with Internal and external
● Responsible for understanding and managing client KPIs
● Execute best in class Experience and SEO strategies for all clients
● Oversee the planning, prioritization, and completion of client experience/SEO tasks for the team
● Follow best practice Experience/SEO process and guidelines to ensure client success through methodical, planned, and executed strategies
● Develop new strategies, map out clear timelines, approaches, and products
● Support the Regional team on regional/local pitches where required
● Stay up to date on the latest Experience and SEO technology and update
● Demonstrate a keen eye for opportunity and GAP analysis when working on new business
● Conduct market and keyword research to develop content plans
● Set SEO performance goals and measure them using KPIs, such as organic traffic, search rankings, search engine visibility, click-through rate, bounce rate, and revenue
● Devise Search Engine Marketing strategies and ensure they are executed within deadlines and don’t exceed our budget
● Optimize web content, paid search ads, and landing pages using data collected from SEO analysis and research
● Monitor and analyze ongoing SEO campaigns to identify problem areas and suggest ways for improvement
● Review and optimize old content according to SEO best practices
● Ensure SEO offering is profitable for the company maintain margin
● Able to guide IT team to implement SEO recommendations or implementation if required
● Ensure the pitch win rate is higher than 60% with the focused group of Gov & Regional sectors