Phương Anh Group - PAS

About Barbaros Group

Barbaros Group is a brand-new F&B company that began with a mission to bring top-tier gastronomy and restaurant services in Vietnam. With its roots in excellence, the group is now poised to expand and make a global impact. With Brands like Barbaros restaurant, Truc Bao, Bún Chả Khói or Bianco e Nero, Barbaros Group is setting the ground to stablish well known concepts that are becoming popular to the Hanoi scene.

Our Purpose – Creating unique experiences through food and beverage

We believe that going to a restaurant or organizing a catering to eat and drink is far more than that. It’s an opportunity to relax, to forget about daily stress and strengthen bonds with family, friends, coworkers or just meet new great people for your life.

We are a creative team that is willing to make this possible using all our experience, skills and passion, while using innovative ways to craft the best moments for our customers.

The Opportunity

The Marketing team at Barbaros Group is seeking for a full time young Social Media & Marketing Manager with a passionate and proactive approach to developing engaging content to attract and retain customers, as well interact with them. This crucial role will enhance brand visibility and create compelling narratives that resonate with our B2B partners and current and potential customers. We are looking for someone wanting to grow together with us with the will to achieve big challenges and finish leading our path in Marketing and Social Media.

Role Overview

As the Social Media & Marketing Manager, you will directly report to the Barbaros Group Board and help oversee the development and execution of various communication strategies targeted at B2B and B2C partners. This includes defining Barbaros Group’s core value propositions, crafting content for events and presentations, and collaborating with team leads across all the brands to identify and showcase our strengths in the F&B sector.

What you’ll do

• ·Develop and Implement Content Strategies: Create compelling content that engages B2C and B2B audiences, elevating brand awareness and reinforcing Barbaros Group’s brands events and value across multiple platforms.
• Craft Engaging Content: Collaborate with the Board and restaurant’s leads to produce high quality content for our websites and social media accounts through editing, proofreading, developing editorial calendar and ensure deadlines are met. This includes blog posts, photo and video editing (Websites, LinkedIn, TikTok, Instagram and Facebook)
• Be the first line: Interact with customers in our social media accounts, replying to them and coordinating with restaurant managers all booking requests.
• Analyze and Optimize: Monitor the performance of the content and strategies, providing reports leveraging data insights on all communication to ensure maximum impact and flexibility to adapt, improve and fix when needed.
• Enhance Sales Materials and Strategy: Receive feedback and generate ideas to increase sales and customers & partners engagement.

What You’’ Need to Succeed

• You Know What Matters: A minimum of 1 year in marketing and social media related roles. Experience in F&B marketing environment is a plus.
• Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing hooks. We are looking for a native Vietnamese person, fluent in English. Spanish knowledge is a plus!
• Strategic Mindset: Proven experience in developing content that aligns with business objectives and enhances brands narratives.
• Proactive Champion: You are an autonomous, responsible person with initiative. You don’t need others to tell you what you have to do, but you know how to create tasks and request help from the Board and other leads.
• And All Eyes Monitor: You follow the daily trends but are brave enough to create new trends. You know what our customers like more and how to use it to attract them to our restaurants and services.
• Tech Savvy: You have experience using the main software for content management (Wordpress), photo editing and video editing (videos, reels and stories).
• SEO Hunter: You know how the SEO impacts in driving traffic and will use your skills to increase our sales and awareness.
• Passionate Fighter: You don’t wake up every morning only to work and complete a task list, but to have fun with what you do.

Why join us?

At Barbaros Group, you will play a pivotal role in this initial stage shaping our communication and marketing strategies driving growth to our brands and awareness. We want to offer you the chance to grow together with us, learn and have fun while being creative and innovative. We are always creating and designing new concepts, so joining us in this stage will allow you to be part of it and progress to improve your personal and professional abilities.

What we offer?

• Hybrid work: We require that you work from our restaurants some time but we are flexible about the rest of time.
• Free Teaching in Marketing, Community and Crisis management when you start to boost your skills imparted by Xavier Marcé, a +25 years veteran in Community Management.
• Good environment and the opportunity to work with a Board of international professionals that are passionate in everything they do

Equal Opportunity Employer

At Barbaros Group, we are happy of being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Barbaros Group is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

To all recruitment agencies: Barbaros Group does not accept third party resumes.