Tropical Group

Mô tả Công việc

Why EQuest:

• EQuest is currently one of the largest private education institutions in Vietnam with more than 362,000 students enrolled annually in our member schools, including K-12 schools, universities and vocational institutions, foreign language schools, as well as various Edtech platforms.
• You will become a valued member of our vibrant community, bringing together outstanding individuals from Vietnam and around the world. We are talented, bold, progressive, growth-oriented, and disciplined.
• You will enjoy a competitive salary and benefits package, as well as opportunities for professional career development.
• You will play a crucial role in advancing EQuest's mission — delivering an exceptional education experience and offering world-class education to Vietnamese students.

EQuest is looking for potential candidates for the position of Senior Executive, Content Creator with the following details:

Responsibilities:

1. Content Strategy:

• Develop and execute a comprehensive content strategy aligned with the overall marketing and business goals of EQuest.
• Analyze communication trends to choose suitable themes/content for communication in each stage and specific campaigns.
• Measure the effectiveness of communication of the implemented content. Monitor and report Content effectiveness to direct management.
• Collaborate with team members and cross-functional teams to understand business objectives and create content plans to support those objectives.

2. Content Creation:

• Develop (write, create) content for articles/videos/images on the website, blog, forums, social media applications, etc., related to the company or target customers.
• Create content using language and images that convey brand messages, building customer brand awareness.
• Ensure all content is well-researched, accurate, appropriate, and tailored to the target audience.
• Write and edit content with a focus on clarity, consistency, and alignment with the organization’s voice.

3. Collaboration:

• Work closely with the marketing, design, and product teams to ensure the content released is aligned with EQuest's image and design standards.

4. Others:

• Other tasks assigned by line manager.

Yêu Cầu Công Việc

Requirements:

• Bachelor’s in Journalism, Communication, Marketing or related fields.
• Fluency in English and Vietnamese is a must.
• Familiarity with social media and web analytics (e.g., knowledge of the market, competitors, and industry trends will be a clear advantage).
• Fundamental understanding of content marketing tactics, such as digital advertising and social media marketing.
• Creativity and commercial awareness.
• Ability to use media screening tool.
• Familiar with Microsoft Office and PDF software, Google
• workspace.