CREASIA ★ 3.7

Key Responsibilities
Strategic Creative Planning
• Lead the development of creative strategies and campaign concepts that align with client business objectives.
• Conduct market research, consumer insights analysis, and trend forecasting to shape compelling creative directions.
• Develop brand positioning, key messaging, and storytelling strategies to elevate brand engagement.
Creative Concept Development & Execution
• Work closely with creative teams, designers, to translate strategic insights into breakthrough campaign ideas.
• Develop brand activation concepts, experiential marketing strategies, and integrated communication plans.
• Ensure all creative outputs are data-driven, consumer-centric, and aligned with market trends.
Cross-Team Collaboration & Client Engagement
• Collaborate with Account, Creative, and Digital teams to ensure strategic alignment and seamless execution.
• Present creative planning insights, concept proposals, and campaign roadmaps to internal teams and clients.
• Build strong relationships with clients by understanding their needs and proactively offering creative solutions.
Innovation & Trend Adaptation
• Stay ahead of industry trends, emerging technologies, and cultural shifts to bring fresh perspectives to campaigns.
• Identify and implement new creative planning methodologies to improve efficiency and effectiveness.Key Requirements:
Education & Experience
• Bachelor's degree in marketing, Advertising, Communications, or a related field.
• 5+ years of experience in creative planning, brand strategy, or integrated marketing within an agency environment or brand marketing at FMCG, Consumer electronics or retail company.
• Strong experience in brand storytelling, campaign ideation, and strategic communications.
Skills & Competencies
• Excellent strategic thinking and problem-solving skills to translate insights into compelling creative ideas.
• Strong understanding of consumer behavior, market trends, and brand positioning.
• Proficiency in presentation tools (PowerPoint, Keynote) and research tools.
• Strong leadership, project management, and cross-functional team collaboration skills.
• Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
• Exceptional presentation, storytelling, and communication skills.Thưởng
Lunch Allowance & Phone Allowance
13th-month Salary (base on business performance)
Annual KPI Bonus (base on business performance)
Chăm sóc sức khoẻ
PVI Health Care for employee
Social Insurance according to the Labor Law
Nghỉ phép có lương
Annual leave: 14 days
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