I Can Read ★ 3.7

Mô tả Công việc

Job Purpose

Provide Centers Marketing support, inbound marketing, Lead campaign coordination, campaign execution Managing/overseeing Centers, FCs communications/meetings for select marketing retainer accounts; interacting with SEO/Inbound/ software to develop reporting for Centers Management; monitoring campaign budgets; communicating campaign changes and scheduling updates to project manager; developing content for online marketing projects

Responsibilities

• Identify, develop, evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Initiate market research studies or analyze strengths & SWOT of competitors
• Form the ICR general marketing strategy and detailed action plans
  • Manage all marketing activities of the Company within the marketing department
  • Plan and implement promotional campaigns
  • Coordinate marketing campaigns with sales activities
• Construct local marketing initiatives and events
  • Organize, supervise, and access the conduct of promotional events at ICR centers/shopping malls/ and other relevant venues
  • Organize marketing activities such as contests or mini-events to increase local center awareness and raise student enrolment.
  • Maintain partnership with media agencies for ICR Public Relation initiatives
• Develop and optimize digital strategy
  • Launch optimized online adverts through Facebook, Google Ads and so on to increase ICR brand awareness
  • Plan and monitor the on-going company presence on social media through a strict and creative content plan
• Use NCC & students Number sales forecasting or strategic planning to ensure the sale and profitability of Centers. Analyzing business developments and monitoring centers trends.
• Compile lists describing educational product or service offerings.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• Direct into hiring, training, or performance evaluations of marketing staff and oversee their daily activities.
• Consult with academic developments personnel on educational product specifications such as method approach, deliverable outcome & services
• Negotiate contracts with Vendors for website, billboards, signboard productions & improvement, etc. ... to develop visually strategy.
• Confer with legal Manager to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
• Advise business or other groups on local, national, or international factors affecting the buying or selling of educational products or services.
• Consult with buying personnel to gain advice regarding environmentally sound or sustainable educational products.
• Consult with buying personnel to gain advice regarding the types of educational products or services expected to be in demand.
• Conduct economic or commercial surveys to identify potential markets for educational products or services.
• Recommend modifications to educational products, or other characteristics to improve the environmental soundness or sustainability of educational products.
• Integrate environmental information into educational product or company marketing strategies, policies, or activities.
• Develop business cases for environmental marketing strategies.
• Planning & Implementing Partnership Marketing to improve leads quantity & quality
• Planning & Implementing trade marketing to provide localized marketing support for specific centers aimed improving performance
• Other Sales & Marketing Management Project nominated by Board of Director