GM HOSPITALITY GROUP

Mô tả Công việc
Consumer Insight Analysis (60%)
+ Collect, analyze, and interpret consumer data from various sources such as surveys, interviews, focus groups, and social media platforms.
+ Collaborate with cross-functional team, including Marketing, R&D and sales teams to provide data-driven insights that support the New products development process and effective marketing and sales strategies.
+ Monitor and Stay up-to-date with industry trends, competitors, and emerging technologies; conduct report in monthly basis to suggest innovative approaches to consumer insights.
+ Generate reports, presentations, and dashboards to effectively communicate key findings and recommendations to stakeholders at various levels of the organization.
Consumer surveys design & implementation (30%)
+ Collaborate with cross-functional teams to understand research objectives and collect specific data required to support business goals.
+ Design and develop survey questionnaires to gather relevant and accurate data.
+ Implement surveys through various methods (both in-house and using agency), such as online platforms, telephone interviews, or in-person interviews.
+ Prepare comprehensive reports and presentations summarizing survey findings, including visualizations and recommendations for action.
Other tasks assigned by Line manager(10%)Yêu Cầu Công Việc
Bachelor's degree in business, marketing, statistics or a related field.
At least 2 years experience in consumer/customer insights, market research, or related role in FMCG
Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
Excellent communication, proactive attitude with a passion for understanding consumer behavior and trends.
Fluent English, good at Power BI & Microsoft Office skills,Laptop
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