Pan Pacific Hanoi

The Director of Sales & Marketing is responsible for total revenue including group and transient rooms, apartments, group food and beverage, meeting room rental, local catering, and other revenues, as well as assisting and actively participating in yield management strategies. Strategies include market mix, pricing, status, direct sales, and marketing. Serves as an advisor to the General Manager on business intelligence.

Sales Activities

• Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel
• Actively participate in sales presentations, property tours, and customer meetings

Strategic Planning

• Prepare, implement, and compile data for the strategic sales plan, monthly reporting, annual goals, sales and marketing budget, forecasts, and other required reports
• Survey, review, and analyze competition, market trends, customer needs, and comments to be proactive and adapt to business intelligence
• Develop new plans and programs and determine the effectiveness of current plans and programs
• Evaluate changes in guest needs, the guest mix, and the competitive set to recommend appropriate product/service and operational changes as necessary

Marketing & Public Relations

• Manage and direct all advertising, public relations, and promotional activities in conjunction with corporate marketing and public relations departments
• Participate in community and professional organizations to maintain high visibility and promote a positive image

Human Resources Management

• Ensure appropriate hiring, training, motivation, coaching, counseling, and development of department team members
• Manage performance issues within the Sales, Marketing, Events, and Apartment teams
• Conduct daily briefings with the department on current key activities
• Communicate effectively with other departments
• Be an inspiration to all hotel staff to achieve luxury levels of performance
• Interact positively with all team members to ensure a luxury guest experience

Performance Management

• Ensure optimal compliance with corporate focus audit
• Maintain guest and employee satisfaction while ensuring market competitiveness and exceptional financial performance
• Anticipate and address guest issues, establishing proactive processes to promote guest satisfaction

Brand Representation and Compliance

• Be a PPHG & PPHAN representative at all times by displaying professional conduct and ensuring all hotel policies and procedures are adhered to
• Liaise effectively with all internal customers and departments to ensure high levels of guest satisfaction
• Attending social functions organized at the hotel
• Ensure wherever possible that employees are provided with a workplace free of discrimination, harassment, and victimization
• Treat complaints of harassment and discrimination promptly and confidentially
• Treat customers and colleagues from all cultural groups with respect and sensitivity
• Identify and deal with issues that may cause cross-cultural conflict or misunderstanding

Talent Profile                                                                                                                        

• Minimum of 5 years of Sales management experience, preferably in the luxury setting
• A strong understanding of the overall hotel business.
• Ability to study, analyze, and interpret complex activities and/or information to improve new practices or develop new approaches
• Must have the ability to understand global markets that affect the business of the hotel
• Must have strong decision-making skills
• Strong oral and written communication skills
• Ability to communicate at all levels
• Excellent organizational skills
• Analytical skills
• Computer skills (word processing, spreadsheet, and presentation software)
• Good command in English, third language is a bonus