Red2 Digital

RESPONSIBILITIES:

• Craft, present and align media performance strategy with client to drive campaign objectives; leads and conversions.

• Manages the daily workflow of all bottom funnel campaigns, and working with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives.

• Overlooking and optimizing performance marketing campaigns across the channel mix including SEM, programmatic display, paid social and retargeting to drive leads and conversions.

• Work with Director and Integrated manager to develop and propose full-funnel campaigns to client.

• Ensure best practice for Search, Programmatic Display and Social buying and planning.

• Ensure on-going test and learn to drive campaign performance.

• Lead on day to day running of bottom funnel campaigns of the account.

• Drive relationships at the appropriate levels of our client organization

• Make in-depth recommendations based on a strong grasp of analytics, marketing & research concepts.

• Assist in mentoring and developing team members.

QUALIFICATIONS:

• 4-5 years of experience in performance marketing role (ideally within an advertising agency).

• Strong communication and client management experience.

• Strong knowledge and hands-on experience on SA360, with expertise in Search and Performance Max.

• Experience using 3rd party ad serving platforms including CM360, DV360 and social platforms; Facebook Business Manager.

• A depth of knowledge in paid social & programmatic both operational and planning.

• Analytically minded with strong attention to detail.

• Experience in mentoring and managing junior executives.

• Fluent in Excel.

• Apt knowledge & understanding of traditional and digital channels combined with the ability to understand digital infrastructure including tracking, web analytics, trafficking, and brand safety.