TAPTAP 4.1 ★

TAPTAP is Vietnam’s #1 Engagement & Loyalty platform with 3.5M users and 4,500+ partner stores across 15 industries. Our shareholders include Vietnam Investments Group (VIG) and United Overseas Bank Limited (UOB). VIG is a leading private equity firm in Vietnam with total funds under management of over USD 600 million and with stakes in over 35 brands in the market. UOB is a leading bank in Asia, headquartered in Singapore, with a global network of over 500 offices including Vietnam. 

TAPTAP’s innovative reward platform maximizes customers’ benefits when they engage with their favorite brands. Simultaneously, we enable businesses of all sizes to better understand and engage with their valuable customers across offline and online channels while streamlining and digitalizing their operations

We are looking for a Data & Analytics Manager responsible for 40% leadership and 60% hands-on senior analytics work. This role involves translating business problems into analytical projects, leading data-driven initiatives, developing a roadmap to enhance TAPTAP’s analytics capabilities, conduct in-depth customer analyses, apply advanced analytics techniques, and create insightful visualizations to drive marketing, sales, and operations improvements. 

This role will report to COO

His/her responsibilities: 

*Leadership (~40% workload):

• Translate complex business problems into analytical questions and projects.
• Conduct in-depth analyses of TAPTAP’s customer base to identify potential use cases/opportunities for marketing, sales, and operations improvement (e.g., up-/cross-selling, retention, promotion optimization, fraud identification).
• Lead data and analytics projects for TAPTAP and its partner focusing on customer behavior/segmentation, purchase spending levels, offer effectiveness, product-level analysis, and customer experience, prioritizing customer retention, up-selling, and cross-selling. 
• Develop a roadmap to enhance TAPTAP’s analytics capabilities, outlining future use cases and the required technical and human resources.
• Build and grow the Data & Analytics team to support TAPTAP’s analytics ambitions.
• Work with the Technology Department to align the data infrastructure build-up plan with analytics use case requirements. 

* Senior Data & Analytics (~60% workload): 

• Apply advanced analytics techniques (e.g., significance testing, multiple regression, AB testing, experimental design) to generate insights and support analysis. 
• Create reports, charts, tables, and visualizations to effectively communicate analytical insights and recommended actions to leadership and business partners. 
• Identify business pain points, analyze them, prepare data, and develop statistical models/machine learning algorithms/AI techniques. 
• Track and optimize the performance of implemented and operationalized models. 
• Provide advanced analytics focused on forecasting future events and behaviors, enabling the business to conduct what-if analysis. 
• Design and manage data pipelines and ETL processes to ensure data quality and integration 

You will have the following skills and experience:  

• Minimum of 5 years of experience in data and analytics, with at least 2 years in a management or leadership role. 
• Proven track record of leading data-driven projects and initiatives. 
• Proficiency in data analysis tools (e.g., SQL, Python, R) and data visualization tools (e.g., Tableau, Power BI, Superset, Metabase). 
• Strong understanding of data warehousing, data mining, and data modeling techniques. 
• Experience with multiple DBMS (e.g., ClickHouse, MSSQL, Spark, Hadoop) is a plus. 
• Hands-on expertise in business communication and presentation. 

What You’ll Enjoy 

Opportunity to be part of a pioneer team of a digital start-up with huge growth opportunities and strong backing from two organizations that are market and innovation leaders in their respective industries. 

• Provided working equipment (Laptop, Monitor…)
• Full 100% gross salary during the probation period
• 2 WFH days per months
• Convert OT to AL

* After probation:

• Healthcare Insurance for employee + 2 family members
• 12 days of annual leave and 3 days of sick leave per year
• Compulsory insurance contribution based on current law
• Other benefits in accordance with Vietnamese labor law

* Additionally, we offer:

• Motorcycle parking fee coverage
• Training and sharing sessions among teams
• Monthly gatherings and engagement activities for special occasions (Christmas, New Year, Women’s Day, etc.)
• Snacks, tea, and coffee available at the office
• Grab/BE account provided for the Company's business and work purposes (if any)

For application, please contact [email protected] or +84 (28) 3820-8664.  

Next steps: After you apply, you will receive text/email messages thanking you for applying and then you will continue to receive more text/email messages alerting you as to where you are in the recruitment process.   

valuable customers across offline and online channels while streamlining and digitalizing their operations