Việc làm CEN GROUP
Cập nhật 12/12/2024 08:20
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Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
04/12/2024
Hạn nộp hồ sơ:
03/01/2025
Hình thức:
FULL_TIME
Kinh nghiệm:
2 - 3 năm
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
Job Position: Oral DCom Content & Other-Say Lead
Report to: Oral Vietnam Category Lead
WL: 1M | Location: Vietnam
*** Internal candidate identified through succession planning ***
DCom channels (Pureplay, SCom and Omni) currently contribute to Oral Turnover with an incredible accelerated growth rate. The constantly- changing shopping and browsing behavior of these channels calls for a dedicated personnel to create, update and engage our online shoppers with attractive and conversable product superiority contents. This scope would offer a massive learning experience in portfolio understanding and content creation.
Furthermore, rising along with DCom channel sales, Other-Say/ Influencer has also been on the rise with thousands of new content creators stepping into the scene every month. Unilever brands have been stepping up to be Social 1st and Digital-led in its marketing approach. With lots of focus in the realm, this scope is also created to ask for a strategic thinker in establishing Influencer/ Other-Say frameworks as a total approach for Oral. The position also calls for Main/ Repeated Influencer Relationships management.
MAIN PURPOSE OF THE JOB:
DCOM CONTENT LEAD
Other tasks assigned by line manager
Direct Report:
Relevant Experience
Report to: Oral Vietnam Category Lead
WL: 1M | Location: Vietnam
*** Internal candidate identified through succession planning ***
DCom channels (Pureplay, SCom and Omni) currently contribute to Oral Turnover with an incredible accelerated growth rate. The constantly- changing shopping and browsing behavior of these channels calls for a dedicated personnel to create, update and engage our online shoppers with attractive and conversable product superiority contents. This scope would offer a massive learning experience in portfolio understanding and content creation.
Furthermore, rising along with DCom channel sales, Other-Say/ Influencer has also been on the rise with thousands of new content creators stepping into the scene every month. Unilever brands have been stepping up to be Social 1st and Digital-led in its marketing approach. With lots of focus in the realm, this scope is also created to ask for a strategic thinker in establishing Influencer/ Other-Say frameworks as a total approach for Oral. The position also calls for Main/ Repeated Influencer Relationships management.
MAIN PURPOSE OF THE JOB:
- DCom Content Lead – Lead the development and deployment of DCom Online Assets for all brands belong to Oral category. Ensure brand consistency and content-that-convert quality across.
- Other-Say Lead - Lead influencer marketing strategy, and agency management. Cultivate and manage critical 1:1 endorsement relationship with key influencers.
DCOM CONTENT LEAD
- Develop and execute DCom Content & Assets aligned with our Oral brands overall marketing objectives, target audience, and commercial deals.
- Manage the asset creation briefing process, ensuring clear communication of campaign objectives, brand guidelines, content expectations, legal requirements and measurement frameworks - with a keen sense of what works in the space and how to be authentic, and how to collaborate with brand team, CDB and CSP team to ensure content is fit for channel
- Track campaign performance metrics, analyse data to measure ROI, and generate actionable insights to optimize and improve on further DCom content/ asset.
- Develop and execute a comprehensive influencer marketing strategy aligned with our Oral brands overall marketing objectives, target audience, and budget.
- Conduct in-depth market research to identify emerging trends, platforms, and potential influencer partnerships within the beauty industry.
- Be deeply embedded in the influencer community within the designated market, possessing a strong understanding of the influencer landscape, trends, and key players.
- Identify, vet, and onboard a diverse roster of influencers who align with the brand's values, aesthetic, and target audience, cultivating strong, long-term relationships - both at the campaign level and always on.
- Understand and can engage in paid and earned community building.
- Cultivate strong, long-term relationships with key influencers.
- Manage the influencer briefing process, ensuring clear communication of campaign objectives, brand guidelines, content expectations, legal requirements and measurement frameworks - with a keen sense of what works in the space and how to be authentic, and how to collaborate with brand team to ensure content is fit for channel
- Understanding of paid media models and how to drive engaged reach at scale.
- Collaborate with influencers on content development, ensuring brand alignment, high-quality outputs, and adherence to agreed-upon timelines.
- Track campaign performance metrics, analyse data to measure ROI, and generate actionable insights to optimize future influencer collaborations.
Other tasks assigned by line manager
Direct Report:
- None
Relevant Experience
- 2-3 years brand management experience in an FMCG environment.
- Experience in dealing, managing influencers relationships.
- Strong exposure to Social & Digital Marketing space.
- Proven experience specifically in influencer marketing, ideally within the beauty or lifestyle industry. This experience should include a strong understanding of influencer ecosystems, commercial models, and relationship management.
Khu vực
CEN GROUP
Xem trang công ty
Quy mô:
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Địa điểm:
Cen Group 137 Nguyễn Ngọc Vũ, Trung Hòa, Cầu Giấy
CENGROUP được thành lập năm 2002, hiện tại là Tập đoàn đầu tư và phân phối Bất động sản hàng đầu Việt Nam với 08 công ty thành viên và hơn 3000 Nhân viên, trong đó gồm 02 hệ thống siêu thị dự án bất động sản (Hà Nội và Sài Gòn), 01 công ty duy nhất khai thác quảng cáo trên kênh VOV giao thông tần số 91 Mhz (RSM), 01 công ty hợp tác liên kết dịch vụ với NAC (New Asia Capital – Mỹ), 01 công ty Định giá Động sản & Bất động sản, 1 công ty Tư vấn Thiết kế - Thi công nội thất. Ngoài trực tiếp làm chủ đầu tư rất nhiều dự án bất động sản, Cen Group còn cung cấp đầy đủ và trọn gói tất cả các loại hình DỊCH VỤ BẤT ĐỘNG SẢN, bao gồm:
- Dịch vụ Định giá Bất động sản.
- Dịch vụ Môi giới Bất động sản.
- Dịch vụ Sàn giao dịch Bất động sản (Hiện là Siêu thị dự án Bất động sản Cengroup).
- Dịch vụ Tư vấn & Đào tạo Bất động sản.
- Dịch vụ Đấu giá Bất động sản.
- Dịch vụ Truyền thông & Quảng cáo và sự kiện Bất động sản.
- Dịch vụ Quản lý & Khai thác Bất động sản.
- Dịch vụ Tư vấn, Thiết kế & Thi công nội thất.
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