YOUR MISSION:
- This role is to lead, plan and monitor marketing communications activities in Vietnam to achieve brand and commercial objectives working with the key stakeholders.
- Drive Southeast Asia initiatives aligned with Global and Glocal brand narrative
- Lead and implement communication planning strategy within country that aligns with market requirement to support DTC and Wholesale Portfolios
- Drive key marketing initiatives and implement integrated communication plans to be aligned with Global and Southeast Asia brand narrative and conduct post campaign analysis. Campaigns to engage PUMA Vietnam’s target audience and to drive brand elevation and affinity
- Develop and implement performance/ sports marketing strategy for Vietnam, including building a portfolio of sports marketing assets with national relevance.
- Lead and implement sports activations/events to engage PUMA Vietnam’s target audience relating to Performance BU (Football/Basketball/Running) to drive brand visibility and credibility
- Develop a network and build relations with Media, Personalities and Athletes in Vietnam. Promote the brand’s attractiveness by connecting with early adopters and opinion-leaders with a continuous flow of product stories. Drive brand exposure through effective seeding strategy. Be in tune with latest industry trends as well of updated digital / social media strategy
- Develop and implement Go-To-Market strategies to help drive traffic and sell-through in DTC channels and drive brand confidence with Key Wholesale Accounts in Vietnam.
- Effective management of external agencies: To ensure consistent PR coverage in Vietnam. Maintaining good relationship with related Media and PUMA Influencers. To ensure Social media agency has effective/efficient strategies to drive awareness, engagement and conversions of own and earned accounts. Other agencies for successful activations/events
- Bachelor degree or higher
- Functional: Proven Brand marketing and Trade / E-comm marketing experience from international Brand across multiple countries.
- Industry: preferred sports, lifestyle or fashion
- Leadership: previous management experience, direct as well as indirect
- 5-7 years’ experience in overseeing Brand Marketing and E-comm marketing.
- Strong point of view and executing insight-driven, strategic and measurable brand Marketing programs
- Creativity & Innovation, initiative & self-motivated, leadership & team player, planning & organizing
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
Thành lập từ năm 2009, HALO GROUP ra đời với mong muốn mang đến thị trường vật liệu xây dựng Việt Nam các dòng sản phẩm hoàn thiện nội thất chất lượng cao với giá thành hợp lý. Hiện tại, HALO GROUP bao gồm 5 công ty thành viên với phạm vi kinh doanh phong phú ở nhiều lĩnh vực, năng lực tài chính vững mạnh cùng đội ngũ nhân viên chuyên nghiệp, chuyên môn cao.
HALO GROUP hiện nay bao gồm 5 công ty thành viên:
- Công ty TNHH HALO GROUP (Tp.HCM)
- Công ty TNHH Trang trí Nội thất & Xây dựng HALOCONS (Tp.HCM)
- Công ty Cổ phần Đầu tư HALO HOLDINGS (Tp. HCM)
- Công ty TNHH MARKET PRO (Tp.HCM - Nhập khẩu và phân phối hàng kim khí điện máy, hàng tiêu dùng)
- Công ty Cổ phần Đầu tư HALO (Kiên Giang)
Phương châm “Tinh tế và Sang trọng”
- Đội ngũ lãnh đạo và nhân viên năng động đầy nhiệt huyết.
- HALO GROUP là niềm tin của các chủ đầu tư, nhà thầu, kiến trúc sư, tư vấn thiết kế, các đại lý và người tiêu dùng.
- Sản phẩm đa dạng, đẳng cấp, chất lượng vượt trội.
- Giá thành hợp lý.