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Director of Marcom/ Assistant Director of Marcom
AB Travel
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Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
26/08/2024
Hạn nộp hồ sơ:
25/09/2024
Hình thức:
TEMPORARY
Kinh nghiệm:
4 - 5 năm
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
Job Number 24149565
Job Category Sales & Marketing
Location Renaissance Riverside Hotel Saigon, 8-15 Ton Duc Thang Street, District 1, Ho Chi Minh City, Ho Chi Minh, Viet Nam VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management
Job Summary
The Director of Marketing Communications is responsible for the planning, direction, control, and coordination of all communication activities, with an emphasis on public relations. Promotes and maintains good communications in order to enhance the prestigious image of the hotel and by doing so contributes to the revenues of the hotel.
CANDIDATE PROFILE
Education And Experience
Required:
Managing Marketing Communications Activities
At Renaissance Hotels, we believe in helping our guests experience the DNA of the neighborhoods they are visiting. Our guests come to discover and uncover the unexpected, to dive into a new culture, or simply to make the most of a free evening. They see business travel as an adventure because they see all travel as an adventure. Where others may settle for the usual, our guests see a chance to bring home a great story. And so do we. We’re looking for fellow spontaneous explorers to join our team to bring the spirit of the neighborhood to our guests. If this sounds like you, we invite you to discover career opportunities with Renaissance Hotels. In joining Renaissance Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
Job Category Sales & Marketing
Location Renaissance Riverside Hotel Saigon, 8-15 Ton Duc Thang Street, District 1, Ho Chi Minh City, Ho Chi Minh, Viet Nam VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management
Job Summary
The Director of Marketing Communications is responsible for the planning, direction, control, and coordination of all communication activities, with an emphasis on public relations. Promotes and maintains good communications in order to enhance the prestigious image of the hotel and by doing so contributes to the revenues of the hotel.
CANDIDATE PROFILE
Education And Experience
Required:
- High school diploma or GED; 4 years experience in the sales and marketing, guest services, front desk, or related professional area.
- 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.
Managing Marketing Communications Activities
- Develops an annual communications plan with specific goals and budgets as outlined in the hotel's marketing plan/communications manual. Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress.
- Compares actual achievements against goals on a regular basis and takes corrective action.
- Assists the DOSM in the planning of all mailing activities, and oversees their execution.
- Ensures that the corporate ID manual is kept up-to-date and implemented as appropriate.
- Prepares on a timely basis the monthly sales & marketing “communications” report.
- Supervises and directs photography for advertising, collateral and public relations purposes in liaison with the DOSM, the advertising agency and the field marketing department at corporate office.
- Ensures the department has a comprehensive master slide/photo/CD library for all advertising, collateral and public relations activities, and regularly sends these to corporate office for the image library.
- Supervises operations of the in-house art department.
- Monitors activities of competitor hotels and trends within the industry.
- Acts as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours.
- Compiles and maintains a comprehensive list of media contacts and manages them as per the media account management system. Delegates assigned accounts to communications staff as appropriate but takes full responsibility for the key media by maintaining and developing close relationships
- Prepares press releases for appropriate targeted media, locally, regionally and internationally.
- Works closely with the corporate and international press offices on developing story angles.
- Plays a key role in community and government relations as well as VIP handling.
- Secures opportunities, directs and attends hotel sponsored events, and develops targeted partner relationships.
- Creates and organizes press promotional activities.
- Participates in the press events/trips organized by the regional PR offices as required.
- Conducts press blitzes when appropriate.
- Ensures press kit information is comprehensive and kept up-to-date.
- Works with the DOSM and advertising agency on the rooms and food & beverage tactical advertising campaigns' creative and media plans.
- Maximizes advertising budget by ensuring that the hotel's creative message and media activities are consistent with the advertising of sister hotels and the company group advertising.
- Ensures that the advertising creative is in synergy with the company, projecting a consistent and quality message.
- Reviews the hotel's market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.
- Monitors and maintains media schedules as well as prompt settlement of accounts.
- Takes an integrated approach to DM activities, ensuring a consistent and quality image is projected.
- Assists the DOSM in the planning, implementation and tracking of electronic marketing activities.
- Maintains budget control.
- Coordinates and executes production of all printed materials, with assistance of advertising agencies, following the specifications stipulated in the corporate ID manual.
- Ensures hotel information is updated regularly on the internet/intranet.
- Supervises the production and quality of all displays and temporary signage in hotel public areas.
- Supervises and budgets for quality gift items as appropriate. Ensures correct usage of hotel logo on gift items as stipulated in corporate ID manual.
- Supervises the in-house graphic designer and/or print shop.
At Renaissance Hotels, we believe in helping our guests experience the DNA of the neighborhoods they are visiting. Our guests come to discover and uncover the unexpected, to dive into a new culture, or simply to make the most of a free evening. They see business travel as an adventure because they see all travel as an adventure. Where others may settle for the usual, our guests see a chance to bring home a great story. And so do we. We’re looking for fellow spontaneous explorers to join our team to bring the spirit of the neighborhood to our guests. If this sounds like you, we invite you to discover career opportunities with Renaissance Hotels. In joining Renaissance Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
Khu vực
![CÔNG TY TNHH LỮ HÀNH QUỐC TẾ AB TRAVEL CÔNG TY TNHH LỮ HÀNH QUỐC TẾ AB TRAVEL](https://1900.com.vn/storage/uploads/companies/logo/73/tai-xuong-31-1701795297.jpg)
Quy mô:
200 - 500 nhân viên
Địa điểm:
143B-143C Đường Khánh Hội, phường 3, Quận 04, TP. Hồ Chí Minh
Tự hào là một trong những công ty thành viên của hệ sinh thái AB - Lê Thành, AB Travel được thành lập vào 29/06/2022 trong bối cảnh thế giới đã sẵn sàng mở cửa trở lại sau hai năm hứng chịu đại dịch COVID-19. “Nhà tư vấn thiết kế xây dựng” du lịch hàng đầu Việt Nam, tiên phong trong việc sáng tạo sản phẩm du lịch chất lượng cao, khác biệt thị trường, điểm đến toàn cầu, độc đáo hấp dẫn; thỏa mãn nhu cầu đam mê du lịch không ngừng của tệp khách hàng cao cấp.a
Chính sách bảo hiểm
- Đảm bảo đầy đủ các chế độ về BHXH, BHYT, BHTN,..
Các hoạt động ngoại khóa
- Du lịch nghỉ dưỡng 5 sao 1 lần/ năm, được tham gia đầy đủ các hoạt động của công ty: Event, Party, sinh nhật, du lịch hàng năm,..
Lịch sử thành lập
- AB - Lê Thành, AB Travel được thành lập vào 29/06/2022 trong bối cảnh thế giới đã sẵn sàng mở cửa trở lại sau hai năm hứng chịu đại dịch COVID-19.
Mission
Tầm nhìn của AB Travel là trở thành “Thương Hiệu Quốc Gia” là niềm tự hào và lựa chọn đầu tiên của người Việt khi đi du lịch, là sự lựa chọn tốt nhất cho du khách Quốc Tế khi vào Việt Nam.
Sứ mệnh:
- Đối với mảng du lịch trong nước và du lịch Inbound (đưa khách du lịch Quốc Tế vào Việt Nam) – AB Travel mang sứ mệnh chung tay đóng góp, xây dựng, phát triển ngành du lịch Việt Nam trở thành ngành kinh tế mũi nhọn của đất nước. Quảng bá giá trị văn hóa dân tộc Việt Nam đi khắp năm châu bốn bể. Ngày càng nhiều du khách nước ngoài biết và đến Việt Nam du lịch.
- Đối với mảng du lịch Outbound (người Việt Nam du lịch ra nước ngoài) – AB Travel luôn tiên phong trong việc sáng tạo sản phẩm du lịch chất lượng cao, độc đáo, khác biệt với điểm đến toàn cầu, đa dạng, đủ sức hấp dẫn và thỏa mãn đam mê du lịch, học hỏi, tiếp thu cái mới không ngừng của khách hàng Việt Nam vươn ra thế giới.
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