Thien Minh Group - TMG Group ★ 3.8

Salary upto 55m gross

POSITION OVERVIEW
As a Brand Marketing Manager, you will be pivotal in developing and implementing a strategic mar-keting plan to enhance Vivu Journeys’ presence in the B2B and B2C sector. You will lead a creative team based in Hanoi and manage both digital and offline marketing resources. This role reports di-rectly to the Group Marketing Director and collaborates closely with other leadership team members to ensure group profitability and exceptional customer service through better systems and training.

KEY RESPONSIBILITIES
• Develop and execute a comprehensive strategic marketing plan for Vivu Journeys, targeting B2B and B2C.
• Oversee all digital marketing resources, including the website and social media platforms, to ensure consistency and effectiveness in our marketing strategies.
• Manage and oversee content creation, ensuring alignment with the brand’s voice and strategic marketing goals.
• Direct creative design efforts with the team based in Hanoi, providing guidance and support to deliver high-quality materials.
• Manage offline marketing resources, including branding and advertisement campaigns, to in-crease brand awareness and market penetration.
• Provide hands-on leadership to the team, fostering a culture of creativity, collaboration, flexible and continuous improvement.