Shiseido VietNam 4.0 ★

MAIN PURPOSE

We're looking for a creative and passionate Brand Communication Executive to join our marketing team for ELIXIR skincare brand & Fragrance Portfolio Brands (Narciso Rodriguez, Issey Miyake, Tory Burch).

The Brand Communication Executive will be responsible for creating and optimizing the creatives across all brand communication platforms with a primary focus on building brand awareness and enhancing true engagement through communication channels (Facebook, Instagram, TikTok, Zalo OA, etc) & other marketing operational task assigned by manager.

KEY RESPONSIBILITIES

1. Content Creation and Management: (50%)

· Develop and execute monthly content plan that aligns with brand guideline, business goal to target the brand audience.

· Design & create engaging, high-quality content including videos, images, copy for brand social media platforms (TikTok, Facebook, Instagram) and retailer’s platform (Retailer: Hasaki, Beauty Box, Matsukiyo, Department Stores, …)

• Translating (English – Vietnamese) communication materials: press releases, other marketing communication materials (as EC Product Page, Brand Website, etc.)

· Monitor social media trends and capture competitor’s activities to keep the brand’s content fresh and relevant, focusing on high-end/prestige segment.

2. Performance Analysis and Reporting: (30%)

· Track and analyze key performance indicators (KPIs) for social media activities.

· Provide monthly/campaign reports on content performance, audience growth, engagement rates.

· Use data-driven insights to refine content strategies and improve overall performance.

· Follow up on payment & other paperworks related to assigned tasks.

3. Other task assigned by Manager: (20%)

· Join in brainstorming IMC campaign & support prepare printed communication materials (leaflet, brochure, sampling card, gifting box, etc) to support retailers in consistent with social communication as needed.

Other marketing operational tasks assigned by manager

· Bachelor/Master degree in Marketing, Media, Communication

· Proficiency in creating creative content & managing social media platforms, especially TikTok, Facebook, and Instagram.

· High responsible & detail-oriented mindset

· Good at trend analytics & budget management.

· Fluent in English and exellent in Vietnamese (Writing, Speaking & Presentation)

· Ability to work independently as well as to engage & cooperate well in a team