Khu nghỉ dưỡng WoCAL

* Job Summary
- The Marketing Communications (MARCOM) Manager at WoCAL is responsible for developing and executing comprehensive marketing and communication strategies to promote the resort's brand, philosophy, and services. This role involves overseeing all marketing activities, including advertising, public relations, social media, and content creation, to enhance brand awareness and attract guests seeking a unique eco-luxury experience. The ideal candidate is creative, strategic, and possesses excellent communication skills in Vietnamese, with proficiency in English being a plus.
* Duties and Responsibilities
- Marketing Strategy Development
+ Develop and implement integrated marketing communication plans that align with the resort's objectives and brand identity.
+ Identify target markets and devise strategies to reach them effectively.
+ Coordinate with the Sales & Marketing team to align marketing efforts with sales goals.
- Brand Management
+ Ensure consistent brand messaging and visual identity across all marketing channels.
+ Develop and maintain brand guidelines and ensure compliance by all departments.
- Content Creation and Management
+ Oversee the creation of compelling content for various platforms, including websites, social media, newsletters, and promotional materials.
+ Collaborate with content creators and designers to produce high-quality marketing collateral.
- Digital Marketing
+ Manage the resort's online presence, including website content, SEO, and social media platforms.
+ Develop and implement social media strategies to engage audiences and increase followers.
+ Monitor and analyze digital marketing metrics to optimize campaigns.
- Public Relations and Media Relations
+ Build and maintain relationships with media outlets, journalists, and influencers.
+ Prepare and distribute press releases, media kits, and other PR materials.
+ Organize and coordinate media visits, press conferences, and promotional events.
- Advertising and Promotional Activities
+ Plan and execute advertising campaigns across various media channels.
+ Manage relationships with advertising agencies and vendors.
+ Monitor the effectiveness of advertising efforts and adjust strategies accordingly.
- Event Management
+ Coordinate promotional events, exhibitions, and partnerships that enhance brand visibility.
+ Collaborate with other departments to ensure successful execution of events.
- Budget Management
+ Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
+ Monitor expenses and provide regular reports to management.
- Market Research and Analysis
+ Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.
+ Use insights to inform marketing strategies and initiatives.
- Team Leadership
+ Lead and mentor the marketing communications team, providing guidance and support.
+ Conduct regular training sessions to enhance team skills and knowledge.
- Sustainability Promotion
+ Highlight the resort's sustainability initiatives and eco-friendly practices in all marketing communications.
+ Promote the philosophy of slow living and local engagement through storytelling and content.- Communication Skills
+ Excellent verbal and written communication skills in Vietnamese.
+ Proficiency in English is a plus.
+ Ability to craft compelling messages and storytelling.
- Marketing Expertise
+ Strong understanding of marketing principles, branding, and communication strategies.
+ Experience with digital marketing tools, social media platforms, and content management systems.
- Creative Thinking
+ Ability to generate innovative ideas and creative solutions.
+ Strong aesthetic sense and attention to detail in visual content.
- Leadership Skills
+ Proven ability to lead and inspire a team.
+ Experience in training and developing team members.
- Organizational Skills
+ Excellent project management skills with the ability to multitask and meet deadlines.
+ Strong analytical skills to interpret data and adjust strategies.
- Interpersonal Skills
+ Ability to build and maintain relationships with media, partners, and stakeholders.
+ Collaborative mindset to work effectively with other departments.
- Cultural Awareness
+ Appreciation for local culture and the ability to incorporate it into marketing initiatives.
+ Commitment to promoting the resort's philosophy and values.
- Technical Proficiency
+ Proficient in Microsoft Office Suite and marketing software applications.
+ Familiarity with graphic design tools (e.g., Adobe Creative Suite) is an advantage.
- Education and Formal Training
+ Education
+ Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Certifications
+ Additional certifications in digital marketing, public relations, or related areas are advantageous.
* Experience
+ Professional Experience
+ Minimum of 3-5 years of experience in marketing communications, preferably within the hospitality industry.
+ Experience in eco-luxury resorts, glamping sites, or boutique hotels is a plus.
- Leadership Experience
+ Prior experience managing a team is preferred.