TAPTAP ★ 3.4

TAPTAP is Vietnam’s #1 Engagement & Loyalty platform with 3.5M users and 3,000+ partner stores across 15 industries. Our shareholders include Vietnam Investments Group (VIG) and United Overseas Bank Limited (UOB). VIG is a leading private equity firm in Vietnam with total funds under management of over USD 500 million and with stakes in over 35 brands in the market. UOB is a leading bank in Asia, headquartered in Singapore, with a global network of over 500 offices including Vietnam. 

TAPTAP’s innovative reward platform maximizes customers’ benefits when they engage with their favorite brands. Simultaneously, we enable businesses of all sizes to better understand and engage with their valuable customers across offline and online channels while streamlining and digitalizing their operations 

We are looking for Business Development with expertise in either:

• FMCG Marketing & Brand Partnerships – Focused on selling loyalty campaigns and sampling solutions to FMCG brands.
• Tech Solution Sales – Focused on selling whitelabel loyalty solutions to large enterprises with strong financial capability.
• Financial Service - Expand TAPTAP’s reach in Banking, Fintech & Financial Services

And his/her responsibilities: 

1) For FMCG Marketing & Brand Partnerships (Loyalty & Sampling Solutions)

• Develop and maintain relationships with FMCG marketing and brand teams.
• Design and pitch sampling and loyalty campaigns tailored to brands' marketing objectives.
• Leverage FMCG industry insights to craft strategic consumer engagement solutions.
• Create compelling ROI-driven proposals to showcase the effectiveness of TAPTAP’s loyalty and sampling solutions.
• Work closely with brands to execute, optimize, and scale campaigns.

2) Tech Solution Sales (Whitelabel Loyalty Solution Sales)

• Identify and engage large enterprises (e.g., banking, retail, telecom, e-commerce) that require whitelabel loyalty platforms.
• Consult and sell TAPTAP’s tech solutions, addressing clients’ customer engagement and digital transformation needs.
• Develop tailored enterprise loyalty strategies based on client pain points and business goals.
• Collaborate with internal product and technical teams to customize and integrate solutions.
• Drive the full sales cycle, from prospecting to contract negotiation and closing.

3) Financial Service

• Focused on selling products to banks, securities firms, insurance companies, and fintechs, leveraging expertise in financial services, digital transformation, and enterprise sales.

You will have the following skills and experience:  

* FMCG Loyalty & Sampling

• 3- 4 years experience in FMCG marketing, brand management, or trade marketing.
• Must have worked at 2+ large FMCG companies OR at a marketing agency specializing in FMCG solutions.
• Strong understanding of FMCG marketing strategies, consumer promotions, and brand activation.
• Experience in planning and executing sampling campaigns or loyalty programs.
• Proven track record of working with FMCG marketing teams to implement campaigns.

* Tech Solution:

• 3-5 years of experience in selling tech solutions (preferably SaaS, CRM, Loyalty, or MarTech).
• Background in companies like SAP, Oracle, Salesforce, or other major solution providers.
• Proven ability to engage with large enterprises and sell high-value, customizable tech solutions.
• Experience in consultative selling, RFPs, and enterprise contract negotiation.
• Strong technical understanding of customer engagement platforms, loyalty programs, and digital transformation.

* Financial Service:

• Experience in Banking, Fintech, Securities, or Insurance
• Strong understanding of financial products, loyalty models & digital transformation
• Connections with financial institutions & enterprise decision-makers

 What You’ll Enjoy  

• Opportunity to be part of a pioneer team of a digital start-up with huge growth opportunities and strong backing from two organizations that are market and innovation leaders in their respective industries.  
• Competitive salary + performance-based incentives.

For application, please contact [email protected] or +84 (28) 3820-8664.