Manpower ★ 4.0

A. Key Responsibilities

1. Content Creation & Management

• Develop, write, and edit compelling content for a variety of digital channels including the website, social media, email campaigns, newsletters, internal communications, and product launches.
• Localize global content to suit the Vietnam market, ensuring consistency with brand tone, messaging, and compliance standards.
• Collaborate with product and medical teams to craft customer-focused narratives, press releases, infographics, videos, and other marketing materials.

2. Communication & Event Support

• Execute communication initiatives aligned with the annual communication strategy.
• Drive internal communication efforts to support employee engagement and information flow.
• Contribute to the development of publications, articles, and press materials.
• Coordinate communications for webinars, events, and marketing campaigns.
• Liaise with regional and global communications teams to ensure message alignment and effective localization.
• Oversee relationships with external vendors, media partners, and service providers as needed.

3. Digital Marketing & Social Media

• Manage and enhance Company’ digital presence across key platforms including LinkedIn, Facebook, and the corporate website.
• Plan, implement, and optimize digital marketing campaigns (e.g., Google Ads, social media ads) in line with business objectives and performance KPIs.
• Create and manage engaging digital content in support of brand and product communications.
• Monitor online engagement, participate in relevant conversations, and gather insights to inform strategy.
• Track, analyze, and report on digital performance, providing recommendations for continuous improvement.

B. Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related discipline.
• 2–4 years of professional experience in digital marketing, communications, or content creation—preferably in the healthcare or pharmaceutical industry.
• Excellent written and verbal communication skills in both Vietnamese and English.
• Strong understanding of digital platforms, content strategies, and analytics tools such as Google Analytics, Meta Business Suite, and SEO best practices.
• Proficiency in basic design and video editing tools (e.g., Canva, Adobe Creative Suite) is essential.