ADAMO SOFTWARE ★ 2.8

Responsibilities

• Develop and implement B2B digital marketing strategies: Create comprehensive strategies aligned with business goals, target audience, and sales objectives. 
• Lead Generation: Plan and execute lead generation campaigns using a variety of digital channels, including content marketing, email marketing, social media, and paid advertising. 
• Content Marketing: Develop and curate high-quality content (blog posts, white papers, case studies, webinars, etc.) that resonates with the target audience and supports lead generation efforts. 
• Search Engine Optimization (SEO): Conduct keyword research, optimize website content and structure, build backlinks, and monitor search engine rankings. 
• Search Engine Marketing (SEM): Plan and manage paid advertising campaigns on search engines (Google Ads, Bing Ads) and other relevant platforms. 
• Social Media Marketing: Develop and execute social media strategies, create engaging content, manage social media communities, and track performance metrics. 
• Email Marketing: Develop and execute email marketing campaigns, manage email lists, segment audiences, and track campaign performance. 
• Marketing Automation: Utilize marketing automation tools (e.g., HubSpot, Marketo, Pardot) to automate marketing processes, nurture leads, and track campaign effectiveness. 
• Analytics and Reporting: Track and analyze campaign performance, generate reports, and provide data-driven insights to optimize marketing efforts. 
• Budget Management: Manage allocated budgets for digital marketing activities and ensure efficient resource allocation. 
• Collaboration: Work closely with sales, product development, and other teams to ensure alignment and achieve common goals. 
• Stay up-to-date with industry trends: Keep abreast of the latest digital marketing trends, technologies, and best practices, particularly in the B2B technology space. 

Qualifications

• Minimum 3 years of experience in digital marketing. 
• Experience in B2B marketing is essential. 
• Experience in the technology industry is a strong plus. 
• Strong understanding of digital marketing principles and best practices. 
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, marketing automation platforms).   
• Excellent written and verbal communication skills. 
• Strong analytical and problem-solving skills. 
• Ability to work independently and as part of a team.   
• Creative and innovative thinker.   
• Data-driven and results-oriented. 
• Proficient in English in 4 skills (Equivalent to IELTS 6.5 or higher) 

Benefits:

• Salary: 20-25M
• Probation 90% salary. 
• Working time: Monday – Friday. 
• 13th month salary 
• Salary review every 6 months 
• Holiday bonuses, quarterly bonuses, seniority bonuses 
• Personal birthday gifts 
• Working in a professional environment, with foreign partners 
• Travel, team building 2 times/year 
• Annual health check-up 
• Support to participate in training courses to improve knowledge and skills