* Plan and Budget Control
- Plan & control annual budgets for the Marketing department
* Advertising
- Event coordination and management to build up the company imagery
- Create and execute marketing campaigns across various channels such as email, social media, display advertising, and content marketing
* Display and distribution
- Be in charge of logistics for mass distribution
- Prepare materials for mass distribution by post
- Mass Email out to email addresses in database as plan
- Fax materials to recipients each month as plan
- Manage email database and update email addresses regularly
- Display merchandise materials in-house [SIMPace building] and external areas [school, university and other related projects...]
- Develop and implement ecommerce marketing strategies that align with business goals and objectives
- Identify and target key customer segments and develop targeted marketing campaigns
* Management report
- Collect and report weekly business intelligence, along with suggested action plan if relevant
- Prepare and present quarterly business reviews, updates, and challenges Master plan; quarter plan,…
- Bi-weekly/ Monthly marketing report
- Monthly Performance monitoring report by campaign
* Competitive information
- Monitor and keep in file press issues of SIMPace and competitors
- Coordinate with SAL to update other competitive activities, info. on monthly basic.
- Coordinate with SAL to process Market Research at least 2 times per year include surveys, interviews, focus groups, and customer observation.
* Activities & Events
- Create and execute marketing campaigns across various channels such as email, social media, display advertising, and content marketing.
- Assist CMO/BOD in organizing & follow up internal/external events.
- Cooperate with related departments to prepare for events.
- Implement event plan and monitoring events.
- Stay up to date with emerging trends and technologies in ecommerce and digital marketing.
- Lead end to end all campaign events to support sales and marketing activities.
* External relation [Schools & Universities]
- Prepare school visit schedule and agenda
- Organize activities on special occasions
- Plan, implement and monitor activities programs at schools, universities.
- Manage and mentor a team of marketing executives and coordinate with external agencies and vendors as needed
* Others
- Assist ADM in filling, stationery order and reports
- Collaborate with cross-functional teams to create and execute new and innovative ideas to enhance the customer experience on ecommerce platforms
- Determine and prioritize strategy and resources to achieve business KPIs including customer, sales and affiliates growth.
Mô tả công việc
Phúc lợi
Kinh nghiệm / Kỹ năng chi tiết
- University graduated in Business Administration or Economics.
- At least 3 years’ experience in marketing/ PR/ sales areas in a foreign company.
- Experience in education is a plus.
- Strong leadership skills with the ability to inspire and motivate a team
- Good interpersonal and communication skills
- Fluent in English
- Customer oriented
- Teamwork
- In-depth knowledge of ecommerce platforms and digital marketing channels, including SEO, SEM, email marketing, social media, and display advertising
- Proven experience in creating and executing successful ecommerce marketing campaigns that drive business results
- Creative mindset with the ability to develop new and innovative marketing ideas that align with brand objectives
- Strong analytical skills with the ability to interpret data and draw insights to inform marketing decisions
- Project management skills with the ability to prioritize tasks, manage timelines, and work within budgets
- Adaptability and willingness to learn new skills and technologies