- The job holder is responsible for utilizing the Bank’s digital solutions to orchestrate campaign journey and personalize customer’s digital experiences.
- The job holder is responsible for developing analytics dashboards to monitor performance, success and test opportunities of campaigns.
- The job holder strengthens audience engagement, digital platform traffic and revenue by exploiting various digital channels and analytics.
Campaign journey orchestration and personalize customer’s digital experiences
- Refine, configure, schedule, and launch owned multi-channel campaigns based on requester’s requirements.
- Create, configure, and launch A/B tests, multivariate tests, and personalized experiences
- Monitor campaign performance metrics such as deliverability, open rates, click-through rates, and conversions to provide insights and recommendations to optimize campaign effectiveness.
- Maintain detailed documentation for test setups, methodologies, and outcomes to deliver comprehensive reports highlighting key metrics, insights, and recommendations.
Performance Analytics
- Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rates and provide regular performance reports for business decision making.
- Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.
- Establish measurable goals, measure conversion rates, cause experiments and improve Conversion Rate.
- Identify new opportunities for testing and personalization to enhance user engagement.
Audience Management
- Develop and maintain detailed audience profiles by analyzing demographic, behavioral, and transactional data.
- Design and implement audience-specific campaigns to achieve marketing and business objectives.
- Track the performance of audience-based initiatives, develop visual and written reports to communicate key metrics, trends and provide actionable insights.
- Recommend new approaches to enhance audience engagement and data utilization.
Senior Manager, Digital Marketing Technology Stack
Key Relationships - Internal Stakeholders
Teams within Digital Office and relevant departments in the Bank.
Key Relationships - External Stakeholders
Partners providing professional services.
Success Profile - Qualification and Experiences
Domain Expertise
- More than 3 years of experience working in a professional Digital Marketing position or similar function. Agile/Digital Experience
- In-depth understanding of marketing departments (including marketing communications and digital marketing such as SEO and social media) and market research methods. - Experience in data analysis and use of marketing tools.
- Proficient in MS Office software, marketing software (such as Adobe Creative Suite và CRM) and SEO tools (Website Analytics, Google Adwords...).
- Knowledge of HTML, CSS and web development tools.
- SQL syntax, Logical/Conditional Operation
- Good communication and writing skills. See more ways to improve communication skills.
- Bachelor’s degree in Finance, Marketing, Data Analytics for Business or related field.
Customer Centricity
Innovation and Creativeness
Collaboration For Common Objectives
Self-development
Work Efficiency
Success Profile - Personal Attributes
- Integrity, modest
- Optimistic, Adaptable & Emotionally Controlled
- Conscientious, Resilient, Vigorous & Achieving
- Persuasive, Unconventional & Forward Thinking
Hanoi: 06 P. Quang Trung, Tran Hung Dao, Hoan Kiem, Ha Noi
Ho Chi Minh City: 23 Le Duan, District 1, Ho Chi Minh City
Trung tâm Anh ngữ CN Vision trực thuộc Công ty Cổ phần Tầm Nhìn CNN Việt Nam. Ra đời từ năm 2018, được sáng lập bởi CNNers – những cựu học sinh K25 THPT Chuyên Ngoại Ngữ Hà Nội. Chúng tôi khao khát về một môi trường giáo dục với những sản phẩm tối ưu dành cho học sinh Việt Nam và ở đó tiếng Anh là một công cụ để giúp các em hoàn thiện nhân cách, phát triển tư duy, tăng cường kỹ năng mềm và tăng cường trải nghiệm ……
CN Vision có cố vấn học thuật là Thạc sỹ Nguyễn Thị Chi – Nguyên hiệu trưởng trường THPT Chuyên Ngoại Ngữ Hà Nội; HĐQT và Ban điều hành cùng đội ngũ giáo viên nước ngoài, trợ giảng, nhân viên nhiệt huyết và tận tụy; tốt nghiệp nhiều trường đại học danh tiếng trong và ngoài nước. Chúng tôi tin tưởng rằng: với tình YÊU THƯƠNG và KỶ LUẬT TÍCH CỰC, với sự thấu hiểu và tôn trọng các tài năng và bằng phương pháp ưu việt; CN Vision sẽ là nơi chắp cánh cho những ước mơ trở thành hiện thực, những tài năng được tỏa sáng.