The job holder is responsible for the PnL management of customer segments in line with strategic objectives; coordinate business plan development activities and select priority actions for each period to generate revenue and optimize costs, achieve target profit in line with the bank's strategy, and manage key impact indicators (drivers) by each segment to optimize customer lifetime value (CLV).
Key Accountabilities (1)
Customer Value Management (CVM) for all Customer segments under the management of Division
- PnL management of customer segments in line with strategic objectives; coordinate business plan development activities and select priority actions for each period to generate revenue and optimize costs, achieve target profit in line with the bank's strategy, and manage key impact indicators (drivers) by each segment to optimize customer lifetime value (CLV).
- Identify opportunities and gaps (GAPs) of different categories to come up with success metrics; plan and identify actions to be implemented through close coordination with the Business Analysis unit (BF - Finance) and the DA Division.
- Coordinate with DA Divison in establishing the Next Best Offer (NBO) model and ensure timely implementation, the right interaction channel according to each target customer segment.
- Manage target indicators/customer identification models for segments and sub-segments through making requirements for DA Division to implement.
- Closely coordinate with BF unit to develop an effective customer management reporting system, campaign management, customer lifecycle value management based on customer relationships.
Organizational cultural work
- Ensure management in Division under 3 principles: fairness, transparency and respect.
- Be an example in building and strengthening corporate culture.
- Participate in research, organizing the implementation of initiatives and projects to contribute to the implementation of the strategy of the Division
- Provide expert guidance and coach, guide, and mentor senior officers/officers within the team on the tasks and job skills related to the department's functions and responsibilities.
- Strictly adhere to the Bank's Labor Regulations.
- Perform work in accordance with internal policies, regulations, procedures, and guidelines and commit to service level agreement. (SLAs).
Other Duties As Required/directed By The Direct Manager.
Key Relationships - Direct Manager
Head of Strategic Business Planning & Management
Key Relationships - Direct Reports
N/A
Key Relationships - Internal Stakeholders
Units of the Division, relevant TCB units
Key Relationships - External Stakeholders
TCB's customers and business partners
Success Profile - Qualification and Experiences
Qualifications
- MBA in Economics; Bank; Customer segments or related fields.
- Foreign Language (English): According to the Bank's regulations
- 15+ years of experience in portfolio management, customer engagement management in the finance/banking industry or equivalent organizations.
- Have in-depth professional experience in data analysis, building a management reporting system to track performance indicators related to customers.
- Knowledge of reading and analyzing reports on market research, understanding the competitor market..
- Understand the technology and system background and make some requirements for the data analysis team.
- Experience in designing customer retention management frameworks, building customer retention programs and campaigns for each segment based on CVP to optimize customer life cycle value
- Experience in project management or E2E management according to the customer journey.
- Experience and understanding of change management
Công ty Cổ phần Tập đoàn Bán lẻ Ba Miền (3M) phát triển và cung cấp giải pháp, sản phẩm hỗ trợ hoạt động kinh doanh, tìm kiếm những công nghệ mới trong lĩnh vực tài chính, bảo hiểm, thương mại điện tử và các giải pháp truyền thông Marketing.
Công Ty Cổ Phần Tập Đoàn Bán Lẻ Ba Miền chúng tôi được thành lập với sứ mệnh mang lại các mô hình kinh doanh phù hợp & hiện đại với những giá trị hợp xu thế để NGAY TỨC KHẮC có thê chuyển từ phương thức cho vay truyền thống 0.4 sang phương thức 4.0.
TẦM NHÌN
Trở thành một tập đoàn bán lẻ hàng đầu, cung cấp sản phẩm, hàng hóa và dịch vụ rộng khắp cả nước Việt Nam, hướng đến một nông thôn tươi đẹp.
SỨ MỆNH
Chúng tôi luôn luôn đưa ra các giải pháp xúc tiến thương mại, tìm kiếm các đối tác có năng lực phù hợp để mang đến những sản phẩm hàng hóa và dịch vụ thiết thực cho các vùng nông thôn trên khắp cả nước. Chúng tôi cũng không ngừng nghiên cứu và tìm kiếm những công nghệ mới để mang lại cho lực lượng bán hàng những công cụ bán hàng nhanh chóng và tiện lợi.