Việc làm Khánh Vy HOME
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Khánh Vy HOME
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Oral DCom Content & Other-Say Lead
Khánh Vy HOME
19 việc làm
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Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
04/12/2024
Hạn nộp hồ sơ:
03/01/2025
Hình thức:
FULL_TIME
Kinh nghiệm:
2 - 3 năm
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
Job Position: Oral DCom Content & Other-Say Lead
Report to: Oral Vietnam Category Lead
WL: 1M | Location: Vietnam
*** Internal candidate identified through succession planning ***
DCom channels (Pureplay, SCom and Omni) currently contribute to Oral Turnover with an incredible accelerated growth rate. The constantly- changing shopping and browsing behavior of these channels calls for a dedicated personnel to create, update and engage our online shoppers with attractive and conversable product superiority contents. This scope would offer a massive learning experience in portfolio understanding and content creation.
Furthermore, rising along with DCom channel sales, Other-Say/ Influencer has also been on the rise with thousands of new content creators stepping into the scene every month. Unilever brands have been stepping up to be Social 1st and Digital-led in its marketing approach. With lots of focus in the realm, this scope is also created to ask for a strategic thinker in establishing Influencer/ Other-Say frameworks as a total approach for Oral. The position also calls for Main/ Repeated Influencer Relationships management.
MAIN PURPOSE OF THE JOB:
DCOM CONTENT LEAD
Other tasks assigned by line manager
Direct Report:
Relevant Experience
Report to: Oral Vietnam Category Lead
WL: 1M | Location: Vietnam
*** Internal candidate identified through succession planning ***
DCom channels (Pureplay, SCom and Omni) currently contribute to Oral Turnover with an incredible accelerated growth rate. The constantly- changing shopping and browsing behavior of these channels calls for a dedicated personnel to create, update and engage our online shoppers with attractive and conversable product superiority contents. This scope would offer a massive learning experience in portfolio understanding and content creation.
Furthermore, rising along with DCom channel sales, Other-Say/ Influencer has also been on the rise with thousands of new content creators stepping into the scene every month. Unilever brands have been stepping up to be Social 1st and Digital-led in its marketing approach. With lots of focus in the realm, this scope is also created to ask for a strategic thinker in establishing Influencer/ Other-Say frameworks as a total approach for Oral. The position also calls for Main/ Repeated Influencer Relationships management.
MAIN PURPOSE OF THE JOB:
- DCom Content Lead – Lead the development and deployment of DCom Online Assets for all brands belong to Oral category. Ensure brand consistency and content-that-convert quality across.
- Other-Say Lead - Lead influencer marketing strategy, and agency management. Cultivate and manage critical 1:1 endorsement relationship with key influencers.
DCOM CONTENT LEAD
- Develop and execute DCom Content & Assets aligned with our Oral brands overall marketing objectives, target audience, and commercial deals.
- Manage the asset creation briefing process, ensuring clear communication of campaign objectives, brand guidelines, content expectations, legal requirements and measurement frameworks - with a keen sense of what works in the space and how to be authentic, and how to collaborate with brand team, CDB and CSP team to ensure content is fit for channel
- Track campaign performance metrics, analyse data to measure ROI, and generate actionable insights to optimize and improve on further DCom content/ asset.
- Develop and execute a comprehensive influencer marketing strategy aligned with our Oral brands overall marketing objectives, target audience, and budget.
- Conduct in-depth market research to identify emerging trends, platforms, and potential influencer partnerships within the beauty industry.
- Be deeply embedded in the influencer community within the designated market, possessing a strong understanding of the influencer landscape, trends, and key players.
- Identify, vet, and onboard a diverse roster of influencers who align with the brand's values, aesthetic, and target audience, cultivating strong, long-term relationships - both at the campaign level and always on.
- Understand and can engage in paid and earned community building.
- Cultivate strong, long-term relationships with key influencers.
- Manage the influencer briefing process, ensuring clear communication of campaign objectives, brand guidelines, content expectations, legal requirements and measurement frameworks - with a keen sense of what works in the space and how to be authentic, and how to collaborate with brand team to ensure content is fit for channel
- Understanding of paid media models and how to drive engaged reach at scale.
- Collaborate with influencers on content development, ensuring brand alignment, high-quality outputs, and adherence to agreed-upon timelines.
- Track campaign performance metrics, analyse data to measure ROI, and generate actionable insights to optimize future influencer collaborations.
Other tasks assigned by line manager
Direct Report:
- None
Relevant Experience
- 2-3 years brand management experience in an FMCG environment.
- Experience in dealing, managing influencers relationships.
- Strong exposure to Social & Digital Marketing space.
- Proven experience specifically in influencer marketing, ideally within the beauty or lifestyle industry. This experience should include a strong understanding of influencer ecosystems, commercial models, and relationship management.
Khu vực
Khánh Vy HOME
Xem trang công ty
Quy mô:
500 - 1.000 nhân viên
Địa điểm:
Khánh Vy Home là chuỗi bán lẻ đang trong giai đoạn tăng trưởng, đang tìm kiếm nhân sự có nhiệt huyết, chấp nhận thử thách, chịu thương chịu khó sẵn sàng đồng hành cùng với sự tăng trưởng cùng công ty.
Đây không chỉ là một cơ hội công việc…mà hơn thế nữa, là cơ hội xây dựng sự nghiệp cùng Công ty, cùng Công ty ra biển lớn và chinh phục những đỉnh cao mới.
Tầm nhìn
Trở thành thương hiệu bán buôn - bán lẻ sản phẩm thiết bị nhà bếp và gia dụng cao cấp hàng đầu Việt Nam. Chúng tôi cam kết sẽ là địa chỉ đáng tin cậy để lựa chọn khi khách hàng có nhu cầu tìm kiếm những sản phẩm chất lượng được đảm bảo dựa trên cam kết chính sách đổi, trả và dịch vụ bảo hành sản phẩm.
Sứ mệnh
Chúng tôi mong muốn đem lại trải nghiệm mua sắm khách hàng thông qua giá trị đích thực của sản phẩm chúng tôi đang cung cấp. Cam kết cung cấp và phục vụ khách hàng những sản phẩm, dịch vụ chất lượng bằng giá trị cốt lõi với chi phí hợp lý nhất.
Giá trị cốt lõi
"Giữ vững giá trị sản phẩm cũng là giữ vững hình ảnh của chúng tôi". Với nguyên tắc này, Khánh Vy home không chỉ mong muốn khách hàng của mình sở hữu được những sản phẩm giá trị mà còn sử dụng được những sản phẩm chất lượng bền bỉ theo thời gian.
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