VIETMAP JSC ★ 2.5

Mô tả Công việc

We are seeking a highly skilled and experienced Senior Marketing Executive with a strong understanding of the automotive industry. The successful candidate will lead our marketing initiatives and drive business growth within the automotive sector. They will be responsible for product orientation, strategic planning, content development, search engine optimization (SEO), and performance analysis, specifically tailored to the automotive market.

JOB DESCRIPTION:

- Conduct market research and analysis to understand customer needs and preferences. Use insights to guide product positioning and develop effective marketing strategies.

- Develop a comprehensive brand strategy that aligns with the company’s overall goals and objectives.

- Plan, execute, and optimize integrated marketing campaigns to increase brand awareness and drive lead generation.

- Collaborate with sales and business development teams to ensure marketing efforts support lead generation and sales goals.

- Monitor campaign performance, analyze, and make data-driven adjustments to improve results.

- Create engaging and high-quality content across various marketing channels, including but not limited to website content, social media, email campaigns, and advertising materials.

- Oversee the company’s digital presence, including the website, social media channels, and other online platforms.

- Develop and Implement SEO strategies to improve the company’s visibility in online searches.

- Monitor and evaluate the effectiveness of marketing campaigns and initiatives. Use data-driven insights to optimize strategies and improve overall marketing performance.