Việc làm Điện Tử Bách Khoa
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Điện Tử Bách Khoa
Đã xác minh
Senior Specialist, Digital Assets
Điện Tử Bách Khoa
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Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
21/08/2024
Hạn nộp hồ sơ:
07/10/2024
Hình thức:
FULL_TIME
Kinh nghiệm:
5 - 6 năm
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.
Working Arrangement
In Office
Job Description
The opportunity
This role manages digital assets to maximize performance, manage digital marketing performance, manage and optimize CRM (salesforce) and have the ability to consolidate the reporting dashboard
Responsibilities
I. Manage digital assets to maximize performance (Approximate 50%)
This role manages digital assets to maximize performance, manage digital marketing performance, manage and optimize CRM (salesforce) and have the ability to consolidate the reporting dashboard
What motivates you?
Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].
Working Arrangement
In Office
Job Description
The opportunity
This role manages digital assets to maximize performance, manage digital marketing performance, manage and optimize CRM (salesforce) and have the ability to consolidate the reporting dashboard
Responsibilities
I. Manage digital assets to maximize performance (Approximate 50%)
- Website management - Experience in website technical solution:
- Familiar with web analytics to provide tracking on website for any platform (google ads, Facebook ads, GA4, Adobe Analytic, Applier, etc.)
- Be the point-of-contact within the marketing team for website measurement, A/B testing, and optimization.
- Develop and execute various website tests to drive acquisition, engagement, and traffic improvements.
- Build roadmap for our website content and be responsible for general site maintenance to maximise SEO performance
- Partner with content, communications, UX, and tech teams to develop/update site content, style and layout in order to achieve desired customer experience and performance KPI .
- Ensure the information presented on website is fresh, informative and appealing to meet our business goals.
- Handle requests from various internal teams to update website content, pages creation/enhancement
- YouTube channel management
- Detailed understanding of YouTube channel to provide technical advice on YouTube channel.
- Manage access permission of YouTube platform.
- Facebook Business management
- Detailed understanding of Facebook channel to provide technical advice on Setting, tracking, event, etc.
- Manage access permission of YouTube platform.
- Advise/provide technical support to all staff on activities onr Facebook fanpage, group, apps, etc.
- Advise on technical aspect on content development to maximise exposure.
- Google my business management
- Manage and update location’s information to stakeholders.
- Clean up fake location on the google map.
- Advise for stakeholder’s requirement on google map.
- Google Adword
- Lead the search marketing. Corporate with partner to deliver plan, execution, and reporting campaign performance.
- Control and manage access rights of stakeholders.
- Advise on set up the tracking for google campaigns.
- Facebook Business
- Deeply understand role and abilities of Facebook ads and Facebook business to corporate with partner to deliver plan, execution, and reporting campaign performance.
- Control and manage access rights of stakeholders.
- Advise on set up the tracking for facebook campaigns.
- Affiliate (Accesstrade, Rentrack, Dinos)
- Experience in managing affiliate vendor and building Affiliate scheme to engage publisher generate leads/qualified leads.
- Exploring new affiliate vendors to gain more leads/qualified leads.
- Work with procurement to process for bidding process for vendors.
- SEO
- Provide SEO strategy (content and technical) for website and campaign pages to gain organic traffic on google search.
- Control and manage access rights of stakeholders.
- Follow up tracking tool to optimize website ranking (SEMrush, BrighEdge)
- Other Ads platforms (zalo, coccoc, email etc.)
- Manage other platforms to generate leads and qualified leads.
- Exploring new ads platform vendors to gain more leads/qualified leads.
- Work with procurement to process for bidding process for vendors.
- Design the data flow from website/fanpage to CRM.
- Execute and provide performance report for digital campaigns.
- Understand technical to communicate with IT team to provide automation solution for digital initiatives.
- Develop and maintain dashboards (Power BI, Looker…etc) for various marketing campaigns, initiatives,
- Have the technical know-how to troubleshoot web analytics implementations and communicate tracking requirements to development team.
- Understand data model to automate dashboard reporting.
- Detail understands about tracking model and technical to follow the tracking guidelines.
This role manages digital assets to maximize performance, manage digital marketing performance, manage and optimize CRM (salesforce) and have the ability to consolidate the reporting dashboard
What motivates you?
- You obsess about customers, listen, engage and act for their benefit.
- You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
- You thrive in teams and enjoy getting things done together.
- You take ownership and build solutions, focusing on what matters.
- You do what is right, work with integrity and speak up.
- You share your humanity, helping us build a diverse and inclusive work environment for everyone.
- 5 years of relevant work experience
- University degree preferably related to Digital Technology, Data analytics, Business
- Proven work experience with Digital Content Management Hands-on experience applying the fundamental principles of user experience design within user flows, sitemaps and low & high fidelity wireframes based on specifications, goals, needs and limitations
- Experience with Adobe Experience Manager or other content management systems
- Experience with Power BI/looker or similar data analytic tools.
- Experience with Salesforce.
- Knowledge of search engine optimization (SEO) best practices and their use in driving business results
- Remain abreast of innovative digital approaches and continually push the envelope to ensure the company employs and leverages latest opportunities
- Ability to manage and maintain strong relationships with business unit stakeholders and team members
- Highly organized with an ability to prioritize conflicting demands
- Possess an excellent balance of analytical, communication and user experience skills and will be unafraid to challenge others to continually improve business results.
- The ideal candidate will have knowledge of modern marketing tactics (e.g. contextual display advertising, dynamic PPC, latent conversion measurement)
- A competitive salary and benefits packages.
- A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
- A focus on growing your career path with us.
- Flexible work policies and strong work-life balance.
- Professional development and leadership opportunities.
- Values-first culture We lead with our Values every day and bring them to life together.
- Boundless opportunity We create opportunities to learn and grow at every stage of your career.
- Continuous innovation We invite you to help redefine the future of financial services.
- Delivering the promise of Diversity, Equity and Inclusion We foster an inclusive workplace where everyone thrives.
- Championing Corporate Citizenship We build a business that benefits all stakeholders and has a positive social and environmental impact.
Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].
Khu vực
Điện Tử Bách Khoa
Xem trang công ty
Quy mô:
200 - 500 nhân viên
Địa điểm:
561 Nguyễn Bỉnh Khiêm, Đằng Hải, Hải An
Thiết bị giám sát hành trình - Công ty Cổ Phần Thiết Bị Điện, Điện Tử - Bách Khoa được thành lập theo quyết định số: 0203003701 ngày 14 tháng 12 năm 2007 của sở kế hoạch và đầu tư thành phố Hải Phòng cấp.
Quá trình hình thành và phát triển Công ty Cổ Phần Thiết bị Điện - Điện tử Bách Khoa
Khởi nghiệp đi lên từ một doanh nghiệp với sứ mệnh ban đầu là chuyên tư vấn - thiết kế thi công các hệ thống an ninh giám sát công nghệ cao, cung cấp các sản phẩm điện công nghiệp, điện dân dụng, tự động hóa, các thiêt bị điện thông minh như chống trộm, camera giám sát và sản xuất dây, cáp điện chất lượng cao.
Theo chủ trương Chính sách của Đảng và Nhà nước, Bộ GTVT đã xây dựng hệ thống quản lý Nhà nước đối với giải pháp Giám sát hành trình xe ô tô với các phương tiện vận tải. Năm 2009, công ty đã xây dựng chiến lược theo định hướng của Bộ đã tiến hành đầu tư về nhân lực lập trình cùng với hệ thống trang thiết bị nghiên cứu. Tiến hành nghiên cứu ứng dụng, thiết kế và chế tạo hệ thống, thiết bị Giám sát hành trình xe ô tô với tên thương hiệu Định vị Bách Khoa.
Sau thời gian nghiên cứu cùng với mục tiêu chinh phục về công nghệ khoa học kỹ thuật của toàn bộ CB-CNV và đã cho ra đời hệ thống phần mềm giám sát trực tuyến trên Internet cũng như thiết bị sản phẩm phần cứng và được Bộ Giao thông vận tải cấp Giấy chứng nhận hoạt động.
Các dòng sản phẩm chính của Định vị Bách Khoa.
- Trải qua hơn 10 năm hoạt động, Định vị Bách Khoa đã khẳng định được năng lực, vị thế của công ty qua 6 dòng sản phẩm thiết bị giám sát hành trình xe ô tô: BK 9108, BK9108VN, BK86, BK79, BK79G, BK88 và thiết bị định vị xe máy BK88M.
- Sản phẩm giám sát hành trình ô tô 100% được Bộ Giao thông vận tải, bộ Khoa học Công nghệ, bộ Thông tin Truyền thông đánh giá cao và cấp giấy chứng nhận phù hợp theo QCVN 31:2011/BGTVT và QCVN 31:2014/BGTVT.
- Đặc biệt, 3 dòng sản phẩm mới nhất của Định vị Bách Khoa đã nhận được rất nhiều phản hồi tích cực từ phía người sử dụng chính là thiết bị BK79, BK79G, BK88 với “Giải pháp Bác sỹ xe ô tô” được tích hợp trên sản phẩm giúp cho chủ xe quản lý tốt nhất phương tiện của mình. “Giải pháp Bác sỹ xe ô tô” là thế mạnh, là giải pháp ĐỘC QUYỀN của Định vị Bách Khoa trên thị trường Việt Nam hiện nay. Giải pháp được cục Sở hữu trí tuệ cấp “sáng kiến độc quyền” và sở Khoa học Công nghệ cấp chứng nhận “DOANH NGHIỆP KHOA HỌC CÔNG NGHỆ”
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