Beiersdorf Việt Nam

Main responsibilities:
1) Offtake management
- Develop the sales through a retail and sell-out strategy.
- Set sell-out targets by retailer and by door based on the sales data analysis and potential of each door according to marketing activities and promotion plan.
- Define line targets to secure forecasted growth ranking and market share per retailer, per door (e.g. stock liquidation, average basket etc.)
- Set BAs individual sales and line targets, sales achievements.
- Monitor sales activities (activation) to ensure that sales targets are met and take appropriate and agile actions to boost the sales and maximize the potential.
- Provide regular market feedback to the management with regards of competition, product movement, brand position, challenges and growth opportunities.
- Keep up- to- date with the market conditions and trends in the field and support the team with new product launch strategy and information.
- Submit monthly sell-out reports with achievements vs target per BA- BAL- BA Supervisor, account, stores.
- Align with the sell-in team on the best stock level as per the potential sales of each SKU.
- Set the journey plan of the BA supervisors and BA Leaders to ensure maximum market coverage as per the weight and the potential of the stores.

2) Team management
- Align with the Assistant Trainer to ensure ongoing performance assessment of the BAs and support through coaching and training plans set by the BA supervisors to up skill the BAs and create environment of growth and excellence, motivation and recognition (KPI related to BA/ BA Leader upskilling).
- Develop the BA supervisors through regular feedback, setting SMART( Specific-Measurable- Attainable- Realistic-Time bound) objectives align on priorities.
- Arrange quarterly BA-BA Leader- BA Supervisor meeting.