CREASIA ★ 3.7

1. Job Responsibilities

As a Head of Creative Planning, you will play a pivotal role in bridging strategy and creativity, ensuring that brand ideas are insightful, innovative, and effectively executed.

Strategic Creative Planning

• Lead the development of creative strategies and campaign concepts that align with client business objectives.
• Conduct market research, consumer insights analysis, and trend forecasting to shape compelling creative directions.
• Develop brand positioning, key messaging, and storytelling strategies to elevate brand engagement.

Creative Concept Development & Execution

• Work closely with creative teams, designers, to translate strategic insights into breakthrough campaign ideas.
• Develop brand activation concepts, experiential marketing strategies, and integrated communication plans.
• Ensure all creative outputs are data-driven, consumer-centric, and aligned with market trends.

Cross-Team Collaboration & Client Engagement

• Collaborate with Account, Creative Design to ensure strategic alignment and seamless execution.
• Present creative planning insights, concept proposals, and campaign roadmaps to internal teams and clients.
• Build strong relationships with clients by understanding their needs and proactively offering creative solutions.

Innovation & Trend Adaptation

• Stay ahead of industry trends, emerging technologies, and cultural shifts to bring fresh perspectives to campaigns.
• Identify and implement new creative planning methodologies to improve efficiency and effectiveness.

2. Job Requirements

Education & Experience

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 5+ years of experience in creative planning, brand strategy, or integrated marketing within an agency environment.
• Strong experience in brand storytelling, campaign ideation, and strategic communications.

Skills & Competencies

• Excellent strategic thinking and problem-solving skills to translate insights into compelling creative ideas.
• Strong understanding of consumer behavior, market trends, and brand positioning.
• Proficiency in presentation tools (PowerPoint, Keynote) and research tools.
• Strong leadership, project management, and cross-functional team collaboration skills.
• Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
• Exceptional presentation, storytelling, and communication skills.