CREASIA ★ 3.7

About CREASIA:

CREASIA is a leading provider of experiential marketing, field force, and integrated activation solutions that connect brands with people through meaningful, innovative, and memorable brand experiences. We help brands come alive through creativity, innovation, and flawless execution.

Guided by our core values and belief: Integrity, Omotenashi, Innovation, Excellence, we strive to deliver impactful campaigns and build lasting partnerships in Asia.

Job Summary:

The Key Account Director (KAD) – Experiential Marketing is responsible for leading strategic client relationships, driving business growth, and delivering excellence in brand activation campaigns. This senior leadership role requires strong client leadership, a passion for innovation, and the ability to lead cross-functional teams to deliver high-impact experiential campaigns that meet client objectives and elevate brand engagement.

Key Responsibilities

1. Client Leadership & Strategic Consultation

• Act as the senior strategic partner to key clients across experiential marketing projects.
• Understand client objectives and deliver insightful, experience-driven solutions.
• Lead campaign development, proposal presentation, and relationship management.

2. Campaign Strategy & Execution Excellence

• Guide the strategic planning and execution of integrated experiential campaigns, including events, activations, roadshows, and product sampling.
• Lead and ensure operational excellence, creative quality, and timely delivery across projects.
• Collaborate and lead creative, production, field operation, and digital teams for flawless execution.

3. Business Growth & Account Development

• Identify and develop growth opportunities within assigned accounts.
• Expand business scope through upselling and cross-selling CREASIA services.
• Lead proposals, pricing strategies, and contract negotiations, profitability management.

4. Team Leadership & Collaboration

• Lead and mentor account managers, executives, and support teams.
• Build a collaborative culture that promotes creativity, accountability, and innovation.
• Align internal teams to ensure consistent and excellent service delivery.

5. Measurement & Performance Reporting

• Define KPIs for experiential marketing initiatives.
• Analyze campaign impact and consumer engagement data.
• Deliver post-campaign reports and strategic recommendations to clients.

Key Qualifications & Skills

Education & Experience

• Bachelor’s degree in marketing, Business, Communications, or related field.
• 7+ years of experience in experiential marketing, client servicing, or integrated marketing roles.
• Proven success in managing large-scale brand activation campaigns and client portfolios.

Skills & Competencies

• Strategic thinker with a passion for brand experiences and consumer engagement.
• Excellent leadership, interpersonal, and communication skills.
• Strong project management, budgeting, and execution capabilities.
• Ability to build long-term client partnerships and deliver business growth.
• Proficiency in Microsoft Office and campaign performance tools.

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Key Performance Indicators (KPIs)

• Revenue Growth: Achieve a xx% increase in revenue year-over-year.
• Profit Margin: Maintain or exceed xx % profitability.
• Client Retention: NPS Achieve a client retention rate of xx %.
• Team Engagement: Maintain team satisfaction scores above xx %
• Project Delivery: Ensure xx% of projects are delivered on time and within budget.

Why Join CREASIA?

·      Be part of a visionary company striving to be the leading service provider, delivering excellence through innovation, integrity, and compassionate leadership, while fostering employee happiness and enriching lives for all

·      Work in a value-driven environment emphasizing integrity, compassion, and innovation.

·      Opportunities for career growth and professional development.

• Impactful Work: Contribute to projects and initiatives that drive meaningful change for our clients    and communities.