Geniebook Vietnam

Loved by over 220,000 users, Geniebook is Singapore’s largest online learning platform for English, Mathematics and Science (EMS) syllabi, with Chinese being our newest subject offering. From AI-personalised worksheets to live classes and teacher chats, we are a powerful suite of complementary learning products designed to help students accelerate their academic performance.

In Vietnam alone, the company’s revenues have grown three times over compared to figures from 2020. In October 2021, the company raised $16.6 million in Series A funding led by East Ventures and Lightspeed Venture Partners, with participation from angel investors.

Geniebook brings students in Vietnam access to international education right at the comfort of their home, enabling them to access an advanced, future-focus, technology-enabled teaching and learning method and ultimately open the gateway to global opportunities.
We’re looking out for amazing global talents to scale Geniebook exponentially across Vietnam. Join us today to inspire a new generation of learners and be part of the team that builds the bridge to international opportunities for the future generation of Vietnam.

*** Main responsibilities:

1. Strategic Planning & Execution:
• Own, develop and oversee 360 marketing strategy to 10x leads via both online and offline channels, including but not limited to digital ads, SEO, content, social media, referrals, KOLs/KOC and offline events
• Identify opportunities to reach new market segments and expand market share
• Create and manage detailed marketing execution plan, including target setting, tracking, and optimizing performance
• Be the guardian of Geniebook’s brand and messaging, ensuring coherent product messaging that resonates with target audience
• Collaborate closely with internal stakeholders from Curriculum, Sales, Learning Advisors and Product to ensure alignment regarding cross-functional project objectives, goals, timeline management and resource allocation.
• Liaise with external partners and institutions to identify and expedite on collaboration opportunities
• Report to senior management in Singapore headquarters to update on progress, performance, key projects and opportunities for growth

2. Market Intelligence and Reporting
• Monitor competition (acquisitions, pricing changes and new products and features) to identify risks and opportunities
• Be the expert on customer behaviour & purchasing journey and use user insights to drive marketing campaigns and messaging
• Conduct reports and analyses across marketing campaigns, using data to drive better results

3. Management & Leadership:
• Build, lead and train the marketing team to execute on marketing plan
• Manage and optimise marketing budget across all channels
• Create clear SOPs and implement strong project management and performance tracking protocols for the marketing team
• Inspire and promote a growth-mindset and build a culture of trust and collaboration.