Phúc Giang PGI ★ 2.0

Mô tả Công việc

1. Strategic Planning & Execution

• Develop and implement an integrated e-commerce strategy aligned with the company’s business objectives to maximize sales and profitability across all channels (web/app, marketplaces, livestream).

• Pricing tactics for preventing inconsistencies between offline and online platforms

• Analyze market trends, competitors, and customer behaviors to inform product assortment, pricing, and promotional strategies.

• Identify growth opportunities and areas for operational improvement to increase online revenue and enhance customer experience.

• Design and execute strategies to acquire, retain, and convert customers from marketplaces to the company’s owned digital channels, optimizing long-term customer value.

• Lead the planning and execution of business strategies and guide the team to deliver sales targets and brand objectives.

2. Sales & Performance Management

• Monitor daily, weekly, and monthly e-commerce performance, identify sales trends, and implement actions to achieve revenue and profit goals.

• Plan and execute promotional campaigns, including mega campaigns and daily deals, tailored to each channel.

• Manage budgets, set KPIs, and develop short-, medium-, and long-term sales plans.

• Recruit, train, and develop a high-performing e-commerce team; foster a performance-driven and collaborative culture.

• Drive operational excellence to ensure smooth and efficient campaign execution.

3. Cross-functional Collaboration

• Work closely with the Marketing team to optimize traffic acquisition, conversion rates, and ROI on marketing spend.

• Coordinate with other departments (Supply Chain, Ware-house, Product, Customer Service, etc.) to ensure smooth order fulfillment, inventory accuracy, and new product launches.

• Build and maintain strong strategic relationships with key e-commerce platform partners (e.g., Lazada, Shopee, TikTok Shop, Tiki, Amazon, etc.).

4. Data Analysis & Reporting

• Track, analyze, and report on e-commerce sales performance by channel, campaign, and product category.

• Provide actionable insights and strategic recommendations to senior management to drive growth and efficiency.

• Monitor key metrics such as conversion rate, AOV, CAC, ROAS, and customer retention.

*Attractive salary + Commission

Yêu Cầu Công Việc

• Bachelor’s degree in Business Administration, Marketing, Economics, or related field (Master’s degree is a plus).

• Minimum 2–3 years of hands-on experience in e-commerce or commercial management, ideally in an omnichannel retail environment.

• Proven track record in managing multiple online sales channels and achieving growth targets.

• Strong leadership experience with the ability to manage and develop teams.

• Solid understanding of digital marketing and performance metrics.

• Excellent analytical, problem-solving, and decision-making skills.

• Strong communication and interpersonal skills.

• Ability to work under pressure in a fast-paced, results-oriented environment.

• Experience in budget planning, forecasting, and P&L management is a strong plus.