Pulse Active ★ 4.0

About the Role

As a Marketing Executive at Pulse, you'll develop and implement marketing strategies to promote our diverse range of events, increase brand awareness, and drive attendance. You'll work closely with event coordinators, design teams, external vendors, media partners, and influential community members to create cohesive marketing campaigns across multiple channels.

Key Responsibilities

Campaign Development & Execution

• Create comprehensive marketing plans for various events in our portfolio
• Develop creative concepts and messaging that align with event themes and objectives
• Manage the execution of marketing campaigns across digital and traditional channels
• Track campaign performance and optimize strategies based on data and insights
• Ensure all marketing materials maintain brand consistency and quality standards

Digital Marketing

• Manage social media accounts, creating engaging content that builds community around our events
• Develop and implement email marketing campaigns to promote events and nurture leads
• Coordinate website updates with relevant event information and promotional materials
• Execute digital advertising campaigns across various platforms (Google Ads, social media, etc.)
• Monitor digital analytics and provide regular performance reports

Content Creation

• Develop compelling copy for various marketing materials including website, emails, and social media
• Coordinate the creation of visual assets including images, videos, and graphics
• Craft press releases and media kits for event announcements
• Produce engaging content that showcases past event successes and builds anticipation for upcoming events

Media Relations & Partnerships

• Build and maintain relationships with relevant media outlets and journalists
• Develop media strategies to secure coverage for our events across print, broadcast, and digital channels
• Create and distribute press releases and media kits to generate publicity
• Negotiate and manage media partnerships and sponsorships to maximize event exposure
• Coordinate media presence at events, including press areas and interview opportunities
• Track and analyze media coverage and PR value
• Identify and pursue opportunities for event feature stories and interviews with key team members

Community & Influencer Management

• Identify and build relationships with key opinion leaders (KOLs) and influencers relevant to our events
• Develop and manage influencer marketing campaigns to extend event reach
• Create and implement community engagement strategies to build loyal event communities
• Organize community activations before, during, and after events to maximize engagement
• Facilitate meaningful connections between our brand, KOLs, and target audiences
• Track and report on community growth and engagement metrics
• Stay updated on emerging community trends and influential voices in relevant spaces

Stakeholder Management

• Liaise with event teams to understand event specifics and target audiences
• Collaborate with design teams to create event branding and marketing collateral
• Work with external vendors such as photographers, videographers, and others
• Support the sponsorship team with marketing materials for potential partners

Requirements

Essential Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field
• Minimum 2 years of experience in marketing, preferably in events or entertainment industry
• Proven track record of successful marketing campaign development and execution
• Strong understanding of digital marketing channels and tactics
• Excellent written and verbal communication skills
• Proficiency with MS Office suite and digital marketing tools
• Experience with social media management for business purposes
• Strong organizational skills with ability to manage multiple projects simultaneously
• Creative problem-solving abilities
• Experience in community building and engagement strategies

Preferred Qualifications

• Experience with event marketing specifically