Francia Beauty Group ★ 1.0

A. Job Purpose:

• Working as part of Marketing team to build & develop strong brand awareness.
• Make sure brand's annual sales reach the goal with cost effective performance within budget approved.
• Ensure new product development (or re-launch) on schedule and achieve business goals as planned.

B. Key Responsibilities:

Assist Brand Manager to planning & proposing to the Marketing Manager the annual marketing plan for the brands.

• Update & analyze characteristics, habits, needs of target consumers of the brand.
• Monitor, update and analyze prices of competing products of the brand.
• Monitoring and updating advertising activities promoting competitive products of the brand.
• Assist BM make and propose a marketing plan for 4P marketing quarterly with the approved budget.

Assist BM to make & execute quarterly Marketing Plan 4P for the brand under the approved plan.

• Carry out and be responsible for design, advertising, communication and promotion activities as required.
• Coordinate and lead the activities of all relevant departments within the company to implement the business plan of the brand at the given time.

Other regular activities:

• Manage external marketing partners such as advertising agencies, digital marketing firms and production companies.
• Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research.
• Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products.
• Write reports, specifications and creative briefs.
• Follow up market research, analyze market trends and competitors’ price.
• Implement effective marketing plans through advertising and promotions.
• Carry out testing to launch new products.

• Bachelor’s degree in Marketing
• At least 1 years’ experience in the same position
• Passionate, hard-working, open-minded
• Eager to learn
• Strong analytical, decision making, influence, communication & presentation skill
• Able to inspire, motivate and lead project teams to achieve outstanding results