Sanofi Việt Nam ★ 3.9

Brand Performance

- Own brand P&L of local markets and drive profitability
- Define brand ambition in long-term. Drive market share gain and brand consideration.
- Drive brand love, brand health and brand imagery
- Provides input on brand budgeting (esp. net sales & A&P allocation) and performance KPIs
- Tracks monthly performance at country level and set-up corrective action plan if required
- Participated in local monthly IBP (S&OP) cycle to ensure gatekeep our brand performance

Brand Strategy
- Defines the brand strategic pillars and business objectives of our brands based on local consumers, shoppers and HCPs insights
- Understand the consumer, shopper and HCP journey and define the leveraging points to influence brand choices
- Defines local shopper strategy, the right channel segmentations, shopper activations and messages.
- Defines country demand & provide competitive intelligent. Define the key winning edges of our brand vs. competitions.
- Defines local market price based on the pricing guideline from global/zone
- Define the right channel strategy and prioritization with Trade Marketing Team
- Defines the roles of HCP and formulate local HCP engagement strategy
- Defines the right NPD roadmap for brands

Brand Management
- Contributes to brand campaign strategy, then localizes based on country specificities and manages campaign execution at country level
- Localizes brand assets to ensure it taps local insights
- Localizes content liaising with MRL for approval
- Executes brand plan & budget, esp. by designing winning adaptation of priority initiatives in local markets, based on local consumer & shopper insights
- Provides input about innovation projects