Le & Associates

Mô tả Công việc

Job Purpose: With ambitious marketing goals and a desire to expand the product range and enhance existing product maintenance to reach a growing audience, this position will be responsible for the overall management of the company's brand activation programs.

1. Manage the program's approved budget:

• Taking responsibility for the marketing/ Sales activation budget and designing annual campaigns with the sales and marketing teams

• Oversee the creation, implementation, and evaluation of innovative, engaging activation programs intended to increase brand awareness, trial, and sales.

• Review performance, ROI and tracking of campaigns and apply learnings for future initiatives

2. Manage the program's approved budget

• Effectively manage PG team activities in stores/ Super market

• Support recruit teammate, PG to run activation program

• Cooperate and negotiate with partners to achieve the strongest execution possible

• Act as the connection between Sales and Marketing

• Build and maintain a calendar of brand activation events for the team

3. Conduct reporting and analysis of each campaigns

• Follow up the KPIs to analyze the effectiveness of each project.

• Always keep previous campaigns in mind when planning new events to avoid repeating past mistakes.

• Conduct market reports and work performance as required by managers.

4. Develop an activation strategy that aligns with company goals

• Making Annual plan aligns with business goals
• Educate consumers about the product
• Work with agencies to provide best-in-class creative in compliance with guidelines,
• Regulate and coordinate with agencies to implement activation, sampling, and roadshow programs
• Summarize assessments, and recommendations, and select solutions/quotes given by partners/suppliers to the company's requirements.

Yêu Cầu Công Việc

• Have 5 - 7 years of experience in the field of Promotion, Sampling Marketing or activation program in the Foods goods, FMCG, F&B.
• Experience using data to analyze campaign performance. Strong understanding of data analysis and reporting tools.
• Communication skills to interact effectively with multiple stakeholders such as marketing, sales, and other departments.
• Creativity: Gifts, Promotional Promotion Scheme, How to implement promotional activities.
• Coordination and execution skills, communication skills, problem-solving skills, teamwork skills
• Advise, and monitor the planning and implementation of business plans. 
• Travel frequently for activations
• Self-motivation