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Mô tả Công việc
We are seeking a skilled B2B Content Marketing Specialist to create compelling and informative content that resonates with our target audience. You will play a key role in establishing Ly Gia Vien as a thought leader in the food service industry, attracting high-value clients, and nurturing leads through the sales funnel.
Content Strategy: Collaborate with the Content Marketing Manager to develop and execute a B2B content marketing strategy.
Content Creation: Research, write, and edit high-quality content, including whitepapers, case studies, blog posts, eBooks, and other B2B-focused materials.
Thought Leadership: Develop thought leadership pieces that showcase LygiaVien's expertise and insights into industry trends.
Lead Generation: Create content that attracts and engages potential clients, driving them through the sales funnel.
Content Promotion: Distribute and promote content through various channels, including social media, email marketing, and website.
Performance Analysis: Track and analyze content performance to identify successful tactics and areas for improvement.Yêu Cầu Công Việc
Experience 2+ years in B2B Content marketing.
Understanding of SEO and content optimization principles.
Excellent writing and editing skills, with a focus on B2B audiences.
Ability to research and synthesize complex information into digestible content.
Familiarity with content management systems and marketing automation platforms.Laptop
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