HOLIDAYS VIỆT NAM

Design and manage research projects that include either one or combination of the following types of research: (1) quantitative research such as tracking surveys, e.g. brand health, competitive NPS; U&A, market sizing and segmentation, campaign evaluation etc.; (2) qualitative research such as in- depth interviews, focus groups, diary studies, concept testing etc.; (3) secondary research such as competitor analysis, business model and strategy, product and marketing ideation etc;
Follow and improve the standardization of the research process, documentation and sharing knowledge.
Work closely with cross- functional stakeholders in product, design, data science, marketing, and business units to provide customer and market understanding and drive research recommendation implementation;
Implement new, improved and/or more cost- effective marketing research tools, methods, and processes;
Plan and execute consumer research, competitor and market analysis to answer key business, marketing and product questions, ensure report quality and timely delivery of research outputs.;
Interpret data and information into clear and compelling insights that lead to actionable recommendations, able to communicate results and recommendations to key stakeholders;

(Quantitative) Proficient with a variety of statistical analysis methods such as Regression, Logistic regression, decision trees, Time series forecasting methods, etc. Proficient in SPSS, R/R Studio or other statistical analysis software. Proficient in Oracle, SQL Server or other SQL- based platforms is a Plus;
Strong project management skills and experience guiding multiple internal and/or outsourced projects simultaneously;
Can express ideas clearly and simply; listen to others. Good data/ insights analysis / interpretation skills. Excellent written and verbal communication;
Good attitude and ability to work independently, as well as part of a team.
Ability to build collaborative relationships remotely and cross- functionally to influence strategy and decisions;
Strong foundational knowledge of qualitative or quantitative research tools and techniques;
3+ years conducting market research and/or business consulting, with an excellent command of either qualitative, quantitative methods and/or business consulting capabilities;
Strong business acumen; an understanding of business goals, strategies and pressures while being aware of industry trends and competitive actions as a context for doing research;
(Qualitative) Good moderation skills, including strong ability to relate to people at all levels and an effective/flexible communication style;

Cập nhật gần nhất lúc: 2024-07-31 01:15:02