LÝ GIA VIÊN ★ 1.9

Mô tả Công việc

Channel Strategy Development:

• Develop and execute channel-specific strategies to penetrate and expand within the wholesale market.

• Identify growth opportunities, market segments, and regions for targeting wholesale distribution.

Dealer Partner Management:

• Identify, evaluate, and onboard dealer partners who can effectively resell our products to B2B customers.

• Negotiate terms, agreements, and pricing with dealer partners to ensure mutual success.

• Provide ongoing support and resources to assist dealer partners in selling and marketing our products.

Performance Monitoring and Reporting:

• Monitor the performance of dealer partners, ensuring they meet sales and distribution targets.

• Create and maintain performance metrics and KPIs to evaluate the effectiveness of the wholesale channel.

• Prepare regular reports and analyses on channel performance and growth.

Collaboration and Alignment:

• Collaborate with other departments, such as marketing, product management, and sales support, to support channel-specific initiatives.

• Ensure that product information, marketing collateral, pricing, and promotions align with channel requirements.

Market Insights:

• Stay informed about market trends, competitor activities, and emerging opportunities within the wholesale distribution segment.

• Use market insights to make strategic recommendations and adjustments to channel strategies.

Budget Management:

• Manage the budget allocated to the wholesale channel, ensuring that resources are allocated effectively to meet sales and distribution objectives.