LÝ GIA VIÊN ★ 1.9

Mô tả Công việc

The E-Commerce Content Writer will be responsible for crafting compelling product descriptions, category pages, and promotional content for Shopee Mall, Lazada, and other e-commerce platforms. This role requires strong SEO knowledge, persuasive writing skills, and an understanding of consumer behavior in online marketplaces.

1. Product Content & Optimization

   - Write high-converting product descriptions for Shopee Mall, Lazada, and company websites.

   - Optimize content with SEO keywords, bullet points, and engaging copy that enhances product discoverability.

   - Collaborate with the product and sales teams to highlight key features, benefits, and unique selling points (USPs).

2. E-Commerce Content Strategy

   - Develop compelling category pages, banners, and promotional content for digital sales campaigns.

   - Research and analyze competitor content strategies to optimize our listings and improve rankings.

   - Work closely with designers and marketers to create engaging multimedia content for product pages.

3. Customer Engagement & Content Testing

   - Conduct A/B testing on different product descriptions and headlines to determine the most effective messaging.

   - Monitor conversion rates and sales performance to continuously refine content strategies.

   - Stay updated on Shopee, Lazada, and other marketplace trends to ensure competitive content execution.

Yêu Cầu Công Việc

Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience 2+ years in e-commerce content writing, SEO copywriting, or digital marketing.

Strong understanding of Shopee, Lazada, and online shopping behavior.

Ability to write clear, engaging, and sales-driven content.

Basic knowledge of e-commerce SEO strategies, keyword research, and digital analytics.