MOMMY & BABY CENTER

Mô tả Công việc

1. Content Creation (70%)

• Brainstorm with internal team to develop the concept, detailed content outlines, content direction, and strategies for effective contents;

• Produce accurate, clear, and consistent communication messages to highlight our works/ campaigns via different communications channels (Facebook, Youtuve, Insta, Tiktok, Google, Websites, publications, etc.);

• Provide creative ideas and content for communities such as daily/campaign/online events following direction plan and audience insight;

• Ensure the accurate language for contents (including grammatical mistakes, copyright…);

• Stay up to date with social media trends, tools, and best practices; implement new strategies to drive continuous improvement;

• Writing, editing, and distributing content, including viral contents, video content, audio content, creative content, website content and other marketing material that communicates the campaign’s activities;

• Coordinating with graphic designers/agencies; developing communication materials;

• Contacting and coordinating with social media partners/ KOLs/ KOCs; Work from brief to final execution;

• Establishing style guides that specify the writing style and tone needed to create engaging content;

• Developing a solid understanding of the target audience through online and traditional market research;

2. Community Management, Reports & Analysis (20%)

• Overseeing online media mining, ensuring all the inbox, comments, messages in control during the campaign;

• Work closely with other teams to establish campaign objectives, complete tasks, identify and solve problems for contributing significantly to growth targets;

• Support in moderating the influencer’s presence on all platforms (if any);

• Track and report on social media insights (traffic, engagement, shares, conversion rates);

• Analyze and evaluate the effectiveness of each content and campaign based on the channel’s data/audiences’ feedback;

3. Other Duties (10%)

• Supporting in crisis management: detecting the early signs of crisis, identifying the problem areas, prepare a crisis management plan which works best during emergency situations, help the organization come out of tough times and also prepare it for the future;

• Performs other tasks as assigned by the direct Manager/ CEO.

Yêu Cầu Công Việc

• Highly proficient in writing, especially video content and storytelling skills;

• Experience requirement: At least 2-3 years in social content creation in a professional capacity;

• Compelling portfolio of work over a wide range of creative projects

• Creative thinking and innovative approach to content creation;

• Great team player who is open to constructive feedback;

• Experience with AI-driven tools (e.g., ChatGPT) for content ideation and creation.

• Deep understanding of current and emerging digital trends across all platforms.

• Thorough knowledge of digital channels and creative opportunities.

• Proficiency in content management systems and social media platforms.

• Ability to work under pressure with a proactive, self-organizing approach.

• High attention to detail and strong content planning skills.

• Experience in the wellness industry or luxury F&B services is an advantage.