Mỹ Phẩm Dạ Thảo Lan

1. Visual Merchandising Strategy:

• Identify and capitalize on visual merchandising opportunities to enhance the presence of sports brands.
• Provide strategic direction for visual merchandising in stores to align with brand objectives.

2. Visual Standards and Layout:

• Develop and implement a structured approach to maintain consistent visual standards across all stores.
• Design and manage display points, floor layouts, window designs, and internal displays for promotional events.

3. Event Planning and Execution:

• Design, plan, and execute in-store events to boost brand visibility and engagement.
• Coordinate event logistics and collaborate with relevant teams to ensure successful execution.

4. Budget Management:

• Manage budgets related to fixtures, signage, and visual merchandising materials to ensure effective financial use.
• Monitor and control spending on visual merchandising initiatives.

5. Training and Development:

• Provide training to store personnel on visual merchandising techniques and standards.
• Ensure staff are equipped with the skills needed to maintain visual merchandising standards.

6. Marketing Collateral:

• Prepare and implement point-of-sale materials and branding collateral for marketing promotion campaigns.
• Ensure that all materials align with brand guidelines and enhance customer experience.

7. Supplier and Brand Liaison:

• Build and maintain relationships with suppliers to ensure quality and timely delivery of visual merchandising materials.
• Liaise with brand principals to ensure adherence to display standards and guidelines.

8. Center of Excellence (COE):

• Implement and train staff on COE initiatives to ensure best practices are applied across all locations.

9. Cross-Department Coordination:

• Interface with Merchandising, Operations, and Marketing departments to ensure cohesive execution of visual merchandising strategies.
• Collaborate with these teams to address and resolve merchandising issues.