The Secret Côn Đảo

This role will lead brand strategy and execution across our hospitality portfolio, ensuring consistent brand identity and impactful marketing initiatives.

Key Responsibilities

1. Brand Strategy & Development

• Own and evolve the AKYN brand strategy and properties' brand identities
• Ensure consistent brand voice, visual identity, and messaging across all channels
• Develop brand guidelines and oversee implementation across properties and partners

2. Marketing & Campaign Management

• Plan and execute integrated brand and marketing campaigns (digital, print, experiential, and on-property)
• Collaborate with internal teams and external agencies on creative, content, and media strategies
• Support new property openings, rebrands, and brand launches

3. Content & Storytelling

• Oversee brand storytelling across websites, social media, PR, partnerships, and guest touchpoints
• Guide content creation to ensure alignment with brand positioning and guest experience goals
• Partner with PR and communications teams to amplify brand presence and media visibility

4. Cross-Functional Collaboration

• Work closely with HR, Operations, Sales, Revenue, Design, and other guest experience teams
• Ensure brand standards are embedded into the on-property experience
• Act as brand steward internally, educating and aligning teams with brand values

5. Market & Performance Analysis

• Monitor brand performance, guest feedback, and market trends
• Analyze campaign effectiveness and brand health metrics
• Use insights to refine positioning and improve brand impact

• Competitive salary with performance-based bonus.
• Full-salary insurance, healthcare plan & annual health check.
• Meal allowance and provided work equipment.
• Opportunity to shape and grow distinctive hospitality brands
• Collaborative, creative, and entrepreneurial work environment
• Career growth within a dynamic and expanding hospitality group
• Annual leave, team building trips & company events.

• Bachelor’s degree in Marketing, Branding, Communications, Hospitality, or related field
• 3+ years of brand management or marketing experience (hospitality, lifestyle, or luxury preferred)
• Strong understanding of brand strategy, storytelling, and multi-channel marketing
• Experience working with creative agencies, designers, and content teams
• Excellent communication, presentation, and project management skills
• Highly organized, detail-oriented, and capable of managing multiple initiatives
• Passion for hospitality, design, culture, and guest-centric experiences

Email: recruitment (at) akynhospitality.com

Phone/Zalo: 0909196819 - Ms. Trinh