Bắc Sơn Group

• Promote awareness of brand image internally and externally.
• Update property website with latest promotion, working Corporate member to make requested updates.
• Respond to all daily general media inquiries or refer to an appropriate spokesperson.
• Regularly entertain media introducing new promotions, events, hotels services and facilities.
• Coordinate on-property visits from partners and media, including reservations, amenities, special requests, and dining.
• File and update press database, digital library, and press clippings.
• Supports media relations outreach efforts, including pitching ideas and events, interview facilitation.
• Supports implementation of different communication strategies and campaigns for a variety of media, marketing and public relations programs.
• Write, prepare and review press releases, articles, speeches and marketing materials.
• Collect database and utilize for promoting purpose.
• Negotiate and finalize partnerships to boost the hotel reputation and traffic for F&B outlets
• Prepare monthly and annual marketing report for internal review and corporate
• Regularly audit digital platforms and review with mandatory agencies for solutions of SEO, SEM performance
• Oversee marketing expenses and provide forecast for quarterly marketing budget
• Guide team member with social media strategy and efficient implements
• And other requests from line manager