SAGEN Group ★ 3.4

Mô tả Công việc

- Marketing Strategy Execution: Assist in implementing comprehensive marketing strategies across digital, retail, and trade channels to build brand presence

- Retail Marketing & Visibility: Ensure strong brand presence in key retailers, optimizing product placement and visibility;

- Campaign Support: Contribute to the planning and execution of product launches, promotions, and seasonal campaigns aimed at increasing consumer engagement and sales;

- Trade & Digital Marketing Coordination: Collaborate with external partners to produce POS materials, digital content, and influencer/KOL campaigns that align with brand objectives;

- Market & Competitor Insights: Monitor key performance metrics (KPIs), track competitor activities, and analyze consumer trends to identify new opportunities for growth;

- Sales Team Collaboration: Provide support to sales teams by ensuring effective communication of marketing strategies and ensuring optimal brand visibility in retail accounts;

- Consumer Engagement & Community Outreach: Assist in engaging with parenting forums, KOLs, and on social media platforms to foster a loyal community around the brand;

- Performance Tracking & Reporting: Support in monitoring campaign effectiveness, managing budgets, and preparing reports on marketing performance.

Yêu Cầu Công Việc

- Bachelor’s degree in Marketing, Business, or related field;

- 2– 4 years of marketing experience, preferably in infant nutrition and pharmacy;

- Experience with digital marketing, social media, and influencer management;

- Strong understanding of Vietnamese retail and consumer behavior in the mom & baby category;

- Creative, detail-oriented, and highly organized;

- Proficient in English (written & spoken).