AIRR LABS ★ 3.0

In charge of content strategy & planning of content calendar for brands on social platforms (Tik Tok, Facebook, Instagram...), including Short Videos, Livestreaming, Creators, KOLs...​
Responsible for working with Account Director and Head Of Social Media on overall alignment of creative strategy and direction for brand​.
Ability to do social and content pitching.​
Develop and execute social media campaigns of varying scope with clearly defined KPIs (e.g. product launches, rebrands, awareness campaigns, contests, etc.) integrated with the brand’s overall marketing campaign plan.​
Build and implement a social media content publishing calendar to manage content and plan specific, timely marketing campaigns​.
Monitor and identify opportunities to enhance content performance​.
Work with creative to create new ideas, direct creative to translate social trends / social ideas into practical concept and social posts​.
Lead the creation and/ or curation of relevant, original, high-quality content (for all channels and ads), including text, image, and video to reach the brand’s target customers​.
Co-lead with Production in video / photo shooting and responsible for outcome quality.​
Work closely with Producer to ensure timely and quality delivery of content planned.​
Analyze, review, and report on effectiveness of campaigns with quantitative data to maximize results and provide recommendations to improve social media strategies and campaigns​.
In charged of community management on FB, IG, TT by replying comments, inbox.​
Keep update with the social trends to adapt and quick action for brands.​
Manage the team of content interns; train and ensure the quality of Content team.​
​Support the team in works related to content (ad content, livestream script, commercial content theme...).​
Perform other specialized tasks as required by the job and leader​.