BASF VIETNAM ★ 3.9

OBJECTIVES OF THE POSITION

• Manage sales of surface treatment business unit under the Chemetall® brand in assigned territories of Vietnam (VN) to generate sustainable sales growth for G-ECT SEA.
• Identify and exploit market potentials to explore and create customer needs ensuring profitable sales growth.
• Develop and implement market assessment, sales, and business plans in alignment with G-ECT Strategy followed by a consistent and timely roll-out of a concrete growth roadmap and action plan for VN.
• Coordinate Surface Treatment activities for assigned Business Segment and VN territories and thereby acts as single point of contact (SPOC) for the assigned scope.

MAIN AREAS OF RESPONSIBILITIES AND KEY ACTIVITIES

Sales Management and Development
• Explore and develop new business by high market presence in the field to ensure sustainable growth.
• Prepare, negotiate, and conclude business contracts and maintain business growth with customers.
• Ensure relationship management w/ all levels of seniority of customer organization (esp. key decider).
• Coordinate launch of new products at key customers aligned w/ Business Management and Marketing
• Provide trainings and share know-how with customers and distribution partners to ensure, that the full potential and advantages of G-ECT’s products and process solutions are being materialized.
• Maintain and manage sales opportunities, leads, and visit reports maintained in Salesforce CRM tool.
• Ensure accurate demand forecasting as basis for stock planning to secure reliable supply to VN.
• Ensure “on time response” related to commercial, quality, and technical inquiries / issues of customers. Achieve net sales / profitability budgets and implement pricing measures timely and efficiently.

Market Intelligence
• Explore and exploit customer needs, industry trends and drivers, unique selling proposition to recommend the best solution(s), leading to the achievement of value creation for the customers and BASF (by Chemetall Process / Solution Selling approach).
• Conduct studies and analyze market trends, competitors, product applications, processes and technology and develop related marketing / selling strategies for VN market.
• Cooperate with G-ECT SEA Business and Marketing as well as APAC Segment Management to develop a strategic growth roadmap for the assigned sales segments in VN.

Miscellaneous
• Participate in and contribute to regional / subregional G-ECT meetings, workshops, and conferences.
• Supporting the customer visit when oversea’ s ECT experts & management team to local customers, Distributor/Agents, and Organizations.
• Strictly adhere to BASF Group’s Compliance Code of Conduct as well as all BVL country policies