Chanel 3.9 ★

Business Context:
The business environment for luxury firms is changing rapidly with the rise of digital. For Chanel, the House is transforming to embrace a holistic client and retail centric approach within an omni-channel business context.
Today, the business in Vietnam will include 1 Fashion boutique in HCMC, 3 Fragrance and beauty boutiques/counters in HCMC and 3 Fragrance and beauty boutiques/counters in Hanoi. Further business expansion will be planned as sustainable retail opportunities arise.

Job Purpose:
This role is to plan and execute all Marketing activities for Fragrance & Beauty division, perform through Categories growth, Campaigns management, Product assortment management, and drive for client recruitment & engagement throughout in-store events.

Reporting directly to the Marketing Manager. This role aims to maximize the effectiveness of all key campaigns in the year, establishing strong working dynamic among CRM function, Communication, Training, Products, Forecasting and Retail team in order to have the team well-prepared before each new launch and event.

Key area to focus:
1) Identify which campaign to focus based on the division and marketing objectives. Be a leader to drive for the success of each new product launch
2) Have clear operation plan on marketing actions / investments and orchestrate with other functions (Communication / Retail / CRM / Training / Product / VM) with proper performance indicators
3) Deep dive analysis on each franchise performance in order to define the product assortment for Vietnam
4) Work with open-mindset to always challenge the status-quo. Strengthen the coordination among the team to support building a strong Fragrance & Beauty division

Key Responsibilities:
CAMPAIGN MANAGEMENT
o Based on business objective to identify the priority for each campaign at Forecast level
o Coordinate with Product team to drive the team on each Forecast wave
o In charge of Marketing calendar for Vietnam with clear launching day for each campaign, each point of sales
o Coordinate closely with other supportive functions in order to prepare for each new launch (Product license, Delivery, Training, Communication, CRM, VM, Retail). Follow each new campaign thru out the first launch month. Actively update the launch result to the team weekly / monthly and actively seek for support / solution with slow moving campaigns

o Arrange for team to try on new products before each launch in order to have timely actions in ordering / tea, engagement prior each launch
o Set clear target for point of sales by each new campaign. Drive for campaign success at Retail level through Category-in-charge team and Retail management team

MANAGE PRODUCT ASSORTMENT
o Based on Marketing analysis / Product analysis / Sales analysis in order to manage overall Product assortment for Vietnam
o In charge of developing categories to ensure the business growth from planning to execution
o Actively seek for solution with slow moving franchise
o Ensure the overall assortment for Vietnam at standard level. Maintain the minimum level of One Shot / APAP END SKU

RECRUITING POTENTIAL CLIENTS
o Seek for options to increase the Recruiting rate following Recruiting target each year
o Organize In-store activities to drive for more traffic, including the attraction to potential clients

EVENT / ACTIVITIES EXECUTION
o Coordinate with cross functions prior each event. Play a key role on all event planning & execution targeting the launch of key campaigns

o Follow closely with Sales team in order to understand the current challenge at each store. Actively discuss with Retail Manager / Counter Manager in order to find support solutions

o Explore all options of Direct communications to support for each new event / launching. Increase the opportunity of recruiting and strengthen the awareness of our event / launching

o Responsible to drive toward Event’s KPI

PLANNING & BUDGET FOLLOW UP
o Tracking all Promotion Expenses for Fragrance & Beauty division
o Quarterly recap & review all expenses. Challenge other team member in order to ensure our investment are in the right track, and align with the division objectives.
o Alert to direct Manager if there’s any over spent / under spent on each review period
o Support to consolidate the team’s number during budget planning cycle

INTERNAL COMMUNICATION
o Communicate continuously across divisions (Finance/ IT / Distribution, HR, Communications and Fashion) to achieve objectives
o Communicate continuously with Chanel Asia Pacific (Regional team) on all relevant issues.