Mô tả công việc
Campaign Planning:
- Develop paid social media campaigns aligned with marketing goals.
- Conduct market research to identify target audiences and trends.
- Set objectives, budgets, and timelines for each campaign.
Ad Creation & Management:
- Collaborate with content and design teams to produce engaging ad creatives (Facebook, Instagram, TikTok, Zalo, etc.).
- Write compelling ad copy tailored to target audiences.
- Manage and optimize ad campaigns on platforms like Facebook Ads Manager, Twitter Ads.
- Ensure precise targeting and strong click-through rates (CTR).
- Align persona targeting with the broader digital marketing strategy.
Audience Targeting & Segmentation:
- Define and segment audiences based on demographics, interests, and behaviors.
- Leverage data to refine targeting strategies and boost campaign performance.
Budget Management:
- Monitor daily spend to maintain KPIs across acquisition channels.
- Allocate resources effectively to maximize ROI.
Performance Analysis & Optimization:
- Regularly analyze key metrics (CTR, CPC, ROAS) to assess and optimize campaign effectiveness.
- Implement A/B testing to fine-tune creatives, targeting, and placements.
- Use data to make informed adjustments for better results.
Funnel & Lead Management:
- Report weekly on paid social performance vs. business KPIs.
- Collaborate with Marketing, Community, and TMK teams to improve lead acquisition, conversion, and follow-up processes.
Yêu cầu công việc
- Bachelor's degree in marketing, advertising, or a related field (preferred).
- Proven experience in managing paid social media advertising campaigns.
- Familiarity with social media advertising platforms (e.g., Facebook Ads Manager, Tiktok Ads, Zalo Ads, Twitter Ads).
- Proficiency in using analytics tools and platforms (e.g., Google Analytics).
- Strong analytical skills and the ability to interpret data.
- Excellent written and verbal communication skills.
- Detail-oriented and highly organized.
- Ability to work independently and as part of a team.
- Adept at multitasking and meeting deadlines.
- Knowledge of SEO and SEM is a big plus.
Quyền lợi được hưởng
- Laptop
- Chế độ bảo hiểm
- Du Lịch
- Chế độ thưởng
- Chăm sóc sức khỏe
- Đào tạo
- Tăng lương
- Nghỉ phép năm
Công ty TNHH Vinson – Vinh dự là nhà phân phối độc quyền các sản phẩm thiết bị thẩm mỹ từ các nhà sản xuất hàng đầu thế giới như: Syneron & Candela – Mỹ, Invasix – Israel (Do Thái), Active Optical System – Israel (Do Thái), Wontech, DSE, KL, ORO-KOREA. Đồng thời, Vinson cũng là đơn vị phân phối chính thức sản phẩm dược mỹ phẩm mang thương hiệu Dermaceutic Laboratoice – Pháp, tóp 3 thương hiệu dẫn đầu về phát triển dòng mỹ phẩm có yếu tố dược phẩm tin dùng bởi hơn 30.000 đơn vị thẩm mỹ trên toàn thế giới.