Vinson

Job Purpose

• The job holder is responsible for utilizing the Bank’s digital solutions to orchestrate campaign journey and personalize customer’s digital experiences.
• The job holder is responsible for developing analytics dashboards to monitor performance, success and test opportunities of campaigns.
• The job holder strengthens audience engagement, digital platform traffic and revenue by exploiting various digital channels and analytics.
  
  

Key Accountabilities (1)
Campaign journey orchestration and personalize customer’s digital experiences

• Refine, configure, schedule, and launch owned multi-channel campaigns based on requester’s requirements.
• Create, configure, and launch A/B tests, multivariate tests, and personalized experiences
• Monitor campaign performance metrics such as deliverability, open rates, click-through rates, and conversions to provide insights and recommendations to optimize campaign effectiveness.
• Maintain detailed documentation for test setups, methodologies, and outcomes to deliver comprehensive reports highlighting key metrics, insights, and recommendations.
  
  

Key Accountabilities (2)
Performance Analytics

• Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rates and provide regular performance reports for business decision making.
• Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.
• Establish measurable goals, measure conversion rates, cause experiments and improve Conversion Rate.
• Identify new opportunities for testing and personalization to enhance user engagement.
  
  

Key Accountabilities (3)
Audience Management

• Develop and maintain detailed audience profiles by analyzing demographic, behavioral, and transactional data.
• Design and implement audience-specific campaigns to achieve marketing and business objectives.
• Track the performance of audience-based initiatives, develop visual and written reports to communicate key metrics, trends and provide actionable insights.
• Recommend new approaches to enhance audience engagement and data utilization.
  
  

Key Relationships - Direct Manager
Senior Manager, Digital Marketing Technology Stack

Key Relationships - Internal Stakeholders
Teams within Digital Office and relevant departments in the Bank.

Key Relationships - External Stakeholders
Partners providing professional services.

Success Profile - Qualification and Experiences
Domain Expertise

• More than 3 years of experience working in a professional Digital Marketing position or similar function. Agile/Digital Experience
• In-depth understanding of marketing departments (including marketing communications and digital marketing such as SEO and social media) and market research methods. - Experience in data analysis and use of marketing tools.
• Proficient in MS Office software, marketing software (such as Adobe Creative Suite và CRM) and SEO tools (Website Analytics, Google Adwords...).
• Knowledge of HTML, CSS and web development tools.
• SQL syntax, Logical/Conditional Operation
• Good communication and writing skills. See more ways to improve communication skills.
  
  

Qualification

• Bachelor’s degree in Finance, Marketing, Data Analytics for Business or related field.
  
  

Success Profile - Culture Fit (Core Values)
Customer Centricity

Innovation and Creativeness

Collaboration For Common Objectives

Self-development

Work Efficiency

Success Profile - Personal Attributes

• Integrity, modest
• Optimistic, Adaptable & Emotionally Controlled
• Conscientious, Resilient, Vigorous & Achieving
• Persuasive, Unconventional & Forward Thinking
  
  

Location

Hanoi: 06 P. Quang Trung, Tran Hung Dao, Hoan Kiem, Ha Noi

Ho Chi Minh City: 23 Le Duan, District 1, Ho Chi Minh City